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SHOWMEN'S TRADE REVIEW
April 15, 1939
Universal Prepares Program For First Regional Meeting
Agenda Announced For Cincinnati Group; Details of Product Next Week
Universal executives were busy this week working on plans for the three regional meetings which the company will hold, the first of which in Cincinnati will begin this Saturday. At hat time William A. Scully, gen-^'J^
Visiting A Studio
■ral sales manager, will reveal details of the company's 1939-40 program which will consist of 40 feature pictures to be made by Uni^ versal, three
^^^^^^^ ring Richarci A r 1 e n and Andy Devine and seven Westerns starring Johnny Mack Brown. In addition to the fea
Nafe Blumberg
Matthew Fox
tures there will be four serials, 52 single reel shorts, 13 two reelers and one three reel subject besides the regular semiweekly issues of Universal News.
Saturday's meeting in C i n cinnati
will be opened by Scully, who will give a resume of current product,
both of the
season just ending and for the season soon to begin. The sessions will be held in the Netherland Plaza Hotel. Sunday's session will begin with a screening of "The Mikado", special release made in England, at 10 A.M. issue
Cliff Work
William A. Scully
After that the delegates will see screen tests of several newcomers who will appear in Universal Pic■i ur.es next season. The product anno u n c ement itself will be made on Sunday afternoon and will be followed by the awarding of prizes to bookers for contests this season.
Monday's sessions will be devoted to individual managers' meetings. The Convention will close at 4:00 P.M. to allow executives to catch a train for Chicago where sessions will begin the following day.
Among the speakers at the three day meeting will be President Nate Blumberg, F. J. A. McCarthy, eastern division sales manager; William J. Heinenian, western division sales manager; Joseph H. Seidelman, foreign sales manager; Louis Pollock, eastern director of advertising and publicity and Sales Manager Scully.
Although no actual titles have been revealed as yet, it is known that Universal will have many stars on its new season's program who have never before made pictures for the company. It has already been announced that W. C. Fields and Charlie McCarthy will make another picture for the company. Deanna Durbin will certainly be slated for at least two pictures, although she is due to make another one for release this season, "That Certain Age" having been released in the 1937
38 season and "Three Smart Girls Grow Up" being the only Durbin film for release so far in the 1938
39 season. STR will carry the full line of
pictures and stars in next week's
Mr. and Mrs. Harry Britwar of Prudential Theatres, of Long Island, take a "Busman's holiday" during their Florida vacation by visiting the Fleischer studios, where they had preview glimpses of "Gulliver's Travels", Technicolor feature length cartoon, to be released by Paramount.
SHORTONROGERS DRIVE IS READY
Theatres Enrolled Will Get Subject Gratis
Production on "For Auld Lang Syne", short subjects for this year's observance of Will Rogers' National Theatre Week', which begins April 20, has been completed, according to Major L. E. Thompson, RKO executive and chairman of the campaign. The stars include Spencer Tracy, Deanna Durbin, Lowell Thomas, Robert E. Sherwood and Raymond Massey. The film was produced with the cooperation of MGM, 20th-Fox, RKO, Universal and Warner Bros.
Harold Rodner, WB executive, supervised the Coast sequences, while A. P. Waxman, campaign director, supervised those filmed in the East. Eastman Kodak (J. E. Brulatour), Dupont-Pathe, and Filmex-Gevaert contributed the raw stock. National Screen Service will handle the shipping of all prints, which will be furnished gratis to all exhibitors who enroll their theatres to take collections from the audience.
Orders can be placed with any branch manager or salesman in any enchange center.
Among those who will attend all or some of Universal's Jhree regional meetings are those pictured above. Left to right they are F. J. A. McCarthy, eastern division sales manager; William J. Heineman, western division sales manager; Joseph H. Seidelman, foreign sales manager; John Joseph, director of advertising and publicity and Louis Pollock, eastern advertising and publicity chief. Next meeting after Cincinnati is set for Chicago.
ITOA OKAYS TRADORAFT
Makes Reservations On It, However
TO FIGHT DUAL BILLS
The ITOA of New York approved the new Trade Practice Draft at a meeting this week "with reservations." Characterizing it as a step in the right direction, the group named four essential issues which it said were either omitted from the draft or were inadequately set forth. At the same time the group decided on an increased campaign against double features.
Most of the ITOA objections to the new draft were in regard to its arbitration provisions, relating to what shall be subject to arbitration. Another bone of contention with the ITOA is its belief that the distributors should be prohibited from re-allocating a picture, once an allocation has been made.
O'Connor to Coast To Inspect Product
John J. O'Connor, vice president and general manager of RKO Theatres, left last week for Hollywood where he will inspect next season's product in the making and install Charles Koerner, division manager, in Los Angeles. Enroute, going and coming, O'Connor will stop off at some of the principal cities in which RKO has theatres.
SHOWMEN'S
MOTION PICTURE
Trade Review
Vol. 30, No. 12
April 15,1939
Title and Trade Mark Reg. U. S. Pat. Off.
Charles E. "Chick" Lewis
Editor and Publisher
TOM KENNEDY HAROLD RENDALL ROBERT WILE
Associate Editor Advertising Mgr. Managing Editor
WEST COAST OFFICE ANN LEWIS, West Coast Manager Guaranty BIdg.. 6381 Hollywood Blvd. Hollywood, Cal., Tel. Hollywood 1390
CHICAGO REPRESENTATIVE MARSHALL REINIG 612 No. Michigan Ave., Chicago, III. Telephone: Superior 7646
FOREIGN REPRESENTATIVE jOCK MacGREGOR, 20 Portsea Place Hyde Park, W., London, Eng.
Showmen's Trade Review is published weekly by Showmen's Trade Review, Inc. Publication office, 34 North Crystal St., East Stroudsburg, Pa. Editorial and advertising offices, 1501 Broadway, New York City. Tel.: Bryant 9-5606. Subscription price in the United States and Canada, $2.00 per year. Foreign $5.00 per year. Single vopies, ten cents. Subscribers should remit with order. AH contents copyrighted 1939.