Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00062
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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SHORT PRODUCT The policy of producing its own short subjects, under the supervision of Truman Talley, has evoked such a gratifying exhibitor response that 20th Century-Fox will continue it this season. Quality will again guide the planning of these one-reel featurettes. 6 LOWELL THOMAS' MAGIC CARPET OF MOVIETONE Incomparably the finest in its field, narrated by the greatest voice of screen or radio. A subjea whose breath-takingly beautiful photography and interesting subject matter has made it a "must" for all the better theatres. 6 ED THORGERSEX'S SPORTS REVIEWS Already, in one season, an established success. Its unique *'inside story" slant on outstanding sports activities accounts for its great popularity. Narrated by the man who knows . . . and knows how to tell it. 6 ORIBRLE-PUSS PARADES The absurdities, peculiarities and laughs in life are shown on the screen while America's No. 1 funny man. Lew Lehr, convulses you with his cock-eyed comment. 4 ADVENTURES OF A NEWSREEL CAMERAMAN To be individually produced— not compiled as in the past— thus heightening the amazing thrill and suspense that have made this series one of your surest-fire attractions. 4 VYVYAN DONNER FASHION FORECASTS In TECHNICOLOR. A subject with sensational feminine appeal that has taken the men by storm. The tops in smartness, beauty and audience pull. With sparkling comment by Ilka Chase that would, in itself, mark this series as outstanding. — and — 26 TERRYTOONS Paul Terry's organization will have ten subjeas in TECHNICOLOR this season— five of which will be delivered before January 1, marking another forward stride in this company's live-wire production schedule.