Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00081
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Ahil ]?. 1939 S I! ( ) W M !■: N ' S 'r K A I) I'". K I'. \' I I'. W Page 39 COLUMBIA 1937-38 Comment Runniriy Reviewed Time Issue Of Ankles Awny Bio Squirt (Cliase) . Callinci All Curtains Cuckooiaiiclio Doniiono Mixup Fiddling Around Gracie at tlie Bat . . Halfway to Hollywood He Done His Duty . . Jump. Chump. Jump Man Bites Lovebug Mind Necder Oh! What a Knight . Old Raid Mule Soul of a Heel Time Out For Trouble ALL STAR COMEDIES (18) Hilarious I5',i. So-So 18 . .Funny 16 .Fair IC'A. .Fair 181/2 . .Slapstick l7'/2. . Funny l7'/2. . Fairly Amusing \7V2 .Slapstick 171/2. Funny 20 , Kind" of Silly 18 .Very Funny 18 Funny l6'/2 .Fairly Amusing tl'A . Funny 1672 .Funny 17 . 4/ 2/33 . 9/11/37 .10/ 9/37 . 3/19/38 . 2/12/38 . I 1/27/37 . 10/23/37 . 6/18/38 .11/20/37 . 3/19/38 .12/ 4/37 . 3/26/38 .11/ 6/37 . 2/26/38 . 5/ 7/38 . 3/26/38 AROUND THE WORLD IN COLOR (8) City of the Golden Gate. Poor g'/z-.H/ 6/37 Friendly Neighbors „ ^ ^ „ c/io/qb (Ontario) Satisfactory 9 .. 6/ 8/38 El Salvador Average 9 .. 2/1^/38 BROADWAY FOLLIES (8) Brokers' Follies Entertaining .... 101/2, Drugstore Follies Fair lO'A, Rooftop Frolics Sparkling 1 Timherland Revels Good 10 COLOR RHAPSODIES (16) (Tech.) .12/11/37 . 9/ 4/37 . 10/23/37 .11/ 6/37 Air Hostess v ■ • ; Big Birdcast Good Bluebird's Baby Fair Foolish Bunny Good Frog Pond Good ■ . . ■ • Gifts From the Air Swell For Xmas Hollywood Picnic Very Clever Horse On Merry-Go Round Very Funny .... Little Match Girl Pretty Good .... Poor Elmer Poor Little Butterfly ...Charming Snowtime Fair Window Shopping Cute COMMUNITY SINGS (12) Barber Shop Songs Good Cowboy Songs Entertaining Gus Van's Song Shop ...Okay Football Songs Peppy Irish Songs Good Patriotic Songs Average Song Parade Scotch Songs Songs of the Southland . Good Songs of the States Okay Songs of Yesteryear Excellent Spanish Melodies Okay 7 , 81./2 7'/2 71/2 7 6 1/2 101/2. 9'/2. 10 . 101/2. 10 . 10 . 10 . 10 . 101/2, 10 , 10 , 10 , .Not Rev. . 5/ 7/38 . 2/12/38 . 3/26/38 . 9/10/38 .12/18/37 . 1/ 1/38 . 2/26/38 .11/ 6/37 .Not Rev. . 7/ 9/38 . 4/23/38 . 5/28/38 .12/18/37 . 2/26/38 . 4/ 2/38 .10/ 2/37 . 9/18/37 . 6/1 1/38 .Net Rev. .Not Rev. . 5/14/38 . 4/ 2/38 . 9/24/38 . 6/11/38 FEATURETTES (8) Aladdin and the Wonderful Lamp Dull 17 . Jungle Babies 10 • New Nation Good 10 . KRAZY KAT (8) Auto Clinic Amusing 7 . Bad Little Guinea Pigs 61/2. Krazy's Magic Amusing 6 Krazy's Travel Squawks. Fair Cartoon 6 Little Buckaroo 6 Railroad Rhythm Average 9'/2. NEW SPORT THRILLS (13) Athletic Youth Very Good 10 . Cadet Champions Interesting 9 Demons of the Deep ...interesting 10 Feminine Fun 10 Fistic Fun Excellent 10 Play Ball Excellent 10 . Set 'em Up Swell 91/2 Snow Foolin' Good 10 Sports Stamina Good 10 Thrilling Moments Interesting 10 Trotting Thoroughbreds. . Excellent 9'/2. Unusual Hunting Exciting 10 SCRAPPY (8) Canine Capers Very Poor 6'/2 City Slicker Pretty Good 61/2 Clock Goes Round and Round Exceptionally Good... B'A Fire Plug 0. I< 6 New Homestead Poor 7 Scrappy's News Flashes. . Splendid 6 Scrappy's Playmates .... Average 6 Scrappy's Trip to Mars. . Just Fair 7 SCREEN SNAPSHOTS (13) No. I (Series 17) Exceptional 10 No. 2 Nothing Unusual ... 91/2 No. 3 Pretty Good 91/2 No. 4 10 No. 5 Fair 9'/2 No. 6 Okay 10 No. 7 Entertaining 10 No. 8 Interesting 9 No. 9 Good 10 No. 10 Interesting 10 No. II Excellent 10 No. 12 Very Good 10 STOOGE COMEDIES (8) Cash and Carry Very Funny Healthy. Wealthy and Dumb Good Slapstick 16 . Playing the Ponies Poor 17 Sitter Downers Fair 16 Tassels in the Air Very Good 18 Termites of 1938 Fair Slapstick 17 Three Missing Links Good Slapstick l7'/2. Wee Wee Monsier Real Slapstick 18 STRANGE AS IT SEEMS (6) Boy Who Saved a Nation Good 9'/2. Little Jack Horner Just Filler G'A. Silver Threads .. Interesting lO'/j. . 12/25/37 .Not Rev. . 5/14/38 . 3/ 5/38 .Not Rev. . 5/14/38 . 6/ 4/38 .Not Rev. . 1 1/27/37 . 8/27/38 . 12/1 1/37 . 9/10/38 .Not Rev. . 7/ 2/38 . 4/23/38 . 10/30/37 . 2/12/38 . 4/23/38 . 6/18/38 . 10/16/37 . 3/19/38 . 9/18/37 . 7/23/38 . 1 1/13/37 .11/20/37 . 2/12/38 .12/ 4/37 . 4/23/38 . 2/12/38 .10/ 2/37 . I 1/20/37 . I 1/27/37 .Not Rev. . 1/15/38 . 2/ 5/38 . 3/12/38 . 4/ 2/38 . 5/ 7/38 . 6/ 4/38 . 7/ 9/38 . 7/16/38 I81/2.. 7/24/37 4/23/38 8/14/37 8/28/37 3/19/38 12/25/37 6/25/38 2/ 5/38 1/ 1/38 9/18/37 1 1/13/37 COLUMBIA 1938-39 Comment Running Reviewed Time Issue Of ALL STAR COMEDIES (18) Boom Goes the Groom Homo On the Rage Pretty Good Many Sappy Returns ... Funny Mutiny On the Body Nai| In the Bag Funny Nightshirt Bandit Funny Not Guilty Enouiili Funny Now It Can Be Sold ...Funny Pie a la Maid Sao Takes a Wrap Funny Swing You Swingers Sue My Lawyer Fairly Good Not Rev. 12/17/38 8/27/38 Not Rev. 12/17/38 , 12/24/38 . 10/29/38 . 4/ 8/39 Not Rev. . 3/18/39 .Not Rev. .10/ 1/38 ... 171/2. ... 17 . ... 18 . ... 171/2. ... 17 . ... 17 . .. 17 . . . 17 . ... 18 . ... 151/2, ... I8I/2 ... 17 , COLOR RHAPSODIES (16) (Tech.) Animal Cracker Circus ..Good 7 ..10/ 1/38 Gorilla Hunt 7 .-Not Rev Hollywood Graduation ..Clever , ■ • '"„'^^ Kangaroo Kid Z'^.. Not Rev Little Moth's Big Flame. Clever 8 ..12/17/38 Midnight Frolics I,, ■ ■'^^hf^?^;. Peaceful Neighbors Well Done S'A.. 2/11/39 COLUMBIA TOURS (6) Bermuda — Islands of ,„., Paradise Colorful 10'/2.. 9/11/3/ Big Town Commuters 9 Not Rev. Province of Quebec Good . II ..12/17/38 COMMUNITY SINGS (12) College Songs Lively 10 ..10/ 1/38 Friendshio Sonns Satisfactory 10 ..2/ 4/39 Moonlight Melodies 10 ..Not Rev. Season's Idea 1 1 . . Not Rev. South Sea Songs Good 10 ..10/29/38 Sweetheart Melodies lOVi -Not Rev. GREAT MOMENTS OF HISTORY (6) KRAZY KAT (8) Gym Jams Good 6'/2.. 9/10/38 Hot Dogs On Ice 6 ..Not Rev. Krazy's Bear Tale Fair 61/2.. 3/18/39 Lone Mountie 7 ..Not Rev. MUSIC HALL VANITIES (6) Night in a Music Hall. . Entertaining 101/2.. 2/ 4/39 PICTUREGRAPHS (6) No. I 10 . .Not Rev. SCRAPPY (8) Early Bird Good Happy Birthday For the Kiddies Scrappy's Added Attrac-. tion 61/2. 6 . 10/ 1/38 2/ 4/39 6i/2..Not Rev. SCREEN SNAPSHOTS (13) (Series 18) 10 10 10 . Enjoyable 10 No. I No. 2 No. 3 No. 4 No. 5 9 No. 6 Excellent lOVi, SPORT THRILLS (13) Football Giants Interesting 10 King Vulture Outstanding II Navy Champions 10 Odd Sports 10 Ski Rhythm Excellent 10 STOOGE COMEDIES (8) A Ducking They Did Go l6'/2 Flat Foot Stooges Good Slapstick l5'/2 Mutts to You Okay Slapstick .. .. 18 Three Little Sew and Sews ..... 16 Violent" Is the Word For Curly Fair Slapstick 18 We Want Our Mummy 17 WASHINGTON PARADE (6) Inside the White House. Fair 10 Washington Very Good 10 EDUCATIONAL 1937-38 (Dist. by 20th Century-Fox 1 COMEDIES (TWO REELS) (42) Affairs of Pierre Funny .. l9'/2.. Air Parade Fairly Amusing 19 . Bashful Ballerina Fair 20 Bashful Buckaroo Fair 20 Beautiful But Dummies . Entertaining 20 . Cactus Cabelleros Poor 20 . Cupid Takes a Holiday . Fair 15 . Cute Crime Poor 20 . Dates and Nuts Excellent 19 Dime a Dance Poor 19 . Getting An Eyeful Very Funny l7'/2. Going, Going, Gone 18 . Heir Today Poor 18 . Hi-Ho Hollywood 20 . Hurray For Hooligan ...Very Funny 17 Jitterbugs Excellent 16 Koo Koo Korrespondence Skool Fair l8i/2. Love and Onions Slapstick 19 . Meet the Bride Satisfactory 17 . Miss They Missed Very Amusing 18 . Money On Your Life ...Fair 19 . Montague the Magnificent (Lahr) Very Good I8I/2. Pardon My Accident ...Funny 20 . Playboy Number One ...Amusing l7'/2. Silly Night (Machamer) . Silly Enough 19 . Sing for Sweetie Diverting 20 . Slack's Appeal Excellent 191/2. Smart Way Funny 20 . Sweeties Very Entertaining ... 15 . Timid Ghost Silly 16 Uncle Sol Solves It Entertaining 15 Wanna Be a Model ... Fair 20 Will You Stop! Not So Hot 17 Winner Lose All Good 20 Who's Crazy (Gribbon) Silly 19 Who's Who Fair 20 .Not Rev. .Not Rev. .Not Rev. . 2/ 4/39 .Not Rev. . 3/18/39 EDUCATIONAL (Continued) Comment Running Reviewed Time Issue Of SONG AND COMEDY HITS (10) All's Fair Okay 7 . Ask Uncle Sol Variety II Big Apple Exploitation Bet 9 Calling All Crooners ...Fair lO'A. How to Dance the Shag. Box Office 10 . Love Goes West Lively IO1/2. Miss Lonely Hearts Satisfactory 10 . Pot Luck 10 . Rhythm Saves the Day. . Entertaining 9 . Trailer Paradise Satisfactory 8'/2. TERRYTOONS (26) Barnyard Boss .. Clever 6'/2. Big Top Fairly Amusing 7 .10/ 1/38 . 1/ 7/39 .Not Rev. .Not Rev. . 12/17/38 Not Rev. . 2/ 4/39 . 12/17/38 .Not Rev. . 9/10/38 .Not Rev. . 2/11/39 . 12/17/38 7/24/37 I /29/38 9/25/37 12/25/37 4/ 9/38 6/25/38 2/12/38 5/ 7/38 1/15/38 1/ 1/38 1/15/38 Not Rev. 1 1/13/37 Not Rev. 1 1/27/37 5/28/38 12/18/37 3/19/38 11/ 6/37 2/12/38 5/21/38 8/ 7/37 7/ 2/38 11/27/37 10/ 9/37 4/23/38 8/21/37 . 10/23/37 , 8/21/37 . 10/ 2/37 . 2/19/38 . 3/12/38 . 9/25/37 . 7/ 9/38 . 8/14/37 .11/ 6/37 6I/2. 6 1/2. 6 1/2. 6 1/2. 6'/2. 6 'A. 6'/2. Billygoat's Whiskers ....Flat Bugs. Beetle and His Orchestra Fair Close Shave Poor Dancing Bear Poor Devil of the Deep Just a Cartoon Dog and the Bone Fair Eliza Runs Again Gandy the Goose Good 6 Happy and Lucky Good 7 . Here's to Good Old Jail Old Fashioned 6I/2. His Off Day Fair 6I/2. Just Ask Jupiter Clever 61/2. Kiko's Cleaning Day ...Just a Cartoon 6'/2. Last Indian Good 6'/2. Lion Hunt Swell 6'/2. Maid in China Okay 7 . Milk For Baby 51/2. Mountain Romance .. ..Good 6^2. Mrs. O'Leary's Cow 7 Robinson Crusoe's Broadcast Good 61/2. Sawmill Mystery Poor 61/2 Timid Rabbit Very Good 61/2. Trailer Life Not Funny 5'/2. Villain Still Pursued Her Fair 61/2. TREASURE CHESTS (10) Grey Owl's Little Brother Outstanding lO'A. How to Ski Interesting II Kingdom for a Horse ..Fine 10 Music From the Stars .Satisfactory 10 Not So Dumb Interesting 9 Private Life of the Gannets Excellent II Return of the Buffalo ..Very Interesting 10 Sky Fishing Satisfactory 10 Song Birds of the Northwest Good 10 We Live In Two Worlds Very Interesting II 3/12/38 11/ 6/37 9/25/''7 ll/27/a7 1/ 1/38 1/15/38 , 10/ 9/37 Not Rev. .11/ 6/37 . 12/ 4/37 ,12/11/37 , 5/ 7/38 .11/27/37 . 2/ 5/38 ,10/ 2/37 . 10/ 9/37 . 5/21/38 . I 1/27/37 .Not Rev. . 3/19/38 . 3/12/38 . 7/ 2/38 . 2/12/38 . 2/12/38 . 9/18/37 . 7/ 9/38 . 1/15/38 . 4/23/38 .Not Rev. . 4/16/38 .Not Rev. . 4/16/38 .11/ 6/37 . I 1/27/37 . 8/14/37 . 9/18/37 1/15/38 , 8/21/37 . 4/16/38 , 4/23/38 ,12/11/37 9/18/37 , 5/ 7/38 . 3/12/38 . 2/12/38 . 8/20/38 1938-39 (Dist. by Grand National) COMEDIES (TWO REELS) (10) FOOLISH FANTASIES— CARTOONS (8) Baby Checkers 7 ..Not Rev. Monkey's Business 7 ..Not Rev. SONG AND COMEDY HITS (10) Calvalcade of Stuff No. I . Swell Stuff 10 .. 9/10/38 Calvalcade of Stuff No. 2 Excellent 10 .. 9/10/38 TREASURE CHESTS (2) MCM 1937-38 AUDIOSCOPIKS (I) New Audioscopiks A Knockout 8 .. 1/29/38 CAPTAIN AND THE KIDS CARTOONS (13) Blue Monday Amusing 8 Buried Treasure 8 Captain's Christmas .... Fair for Xmas 9 Captain's Pup Good 9 Cleaning House Fair 9 Day at the Beach Good 8 Honduras Hurricane 8 Old Smokey 7 Petunia National Park 9 Poultry Pirates Satisfactory 8 Pygmy Hunt 8 What a Lion 8 Winning Ticket 7 CRIME DOESN'T PAY (6) Come Across . Good 20 Criminal Is Born .. ...Fine 21 Miracle Money Splendid 21 They're Always Caught . Excellent 22 Think It Over Good 20 What Price Safety Excellent 20 HISTORICAL MYSTERIES (10) Bravest of the Brave ..Interesting 10 Captain Kidd's Treasure. Good 10 Face Behind the Mask Swell 10 Joachim Murietta Excellent 10 King Without a Crown .Great 9 Man in the Barn Excellent 10 Man on the Rock Good II Nostradamus Excellent II Ship That Died Outstanding 10 Strange Glory Fair II MINIATURES (10) Forgotten Step Excellent 10 Hollywood Handicap ...Entertaining 10 Life in Some Town — U. S. A Unique 10 Optical Poem Limited Appeal 10 Stroke of Genius Very Clever 10 That Mothers Might Live Gripping 10 Tracking the Sleeping Death Fair 10 Tupapaoo Fascinating 10 What Do You Think? No. 2 , Splendid 10 What Do You Think? No. 3 . Very Good II (Continued on next page) . 3/ 5/38 .Not Rev. . 12/10/38 . 5/28/38 . 3/19/38 . 7/ 9/38 . Not Rev. Not Rev. .Not Rev. . 4/30/38 .Not Rev. .Not Rev. .Not Rev. 5/28/38 7/ 9/38 4/ 2/38 9/10/38 10/15/38 2/19/38 8/20/38 2/12/38 3/26/38 6/25/38 10/30/37 12/ 4/37 in/ 1/18 10/15/38 3/ 5/38 8/ 6/38 6/ 4/38 6/ 4/38 . 3/19/38 3/19/38 . 2/12/38 . 5/14/38 . 8/ 6/38 . 6/25/38 . 1/29/38 . 3/ 5/38