Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00083
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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S lie) W M l'. N ■ S '!■ K A I) K !■: \ 1 1', W I 'aye 11 RKO-RADIO (Continued) RKO-RADIO (Continued) C*mni*nt Running Time Reviewed Itiue of DISNEY CARTOONS (l«) (Tech.) MM-Mlekey Mouie—SSSilly Symphony— DD Boat Builder* (MM) Excellent lilook Clo»ner« (MM) .. .Excellent Donald's Better Self Swell Donald's Nephewi (DD). Swell Donald's Ostrleh (DD) . .Terrlflc Fox Hunt (DD) Okay Good Scouts (DD) Exeellent Hawaiian Holiday (MM) Swell Lonesome Ghosts (MM).. A Howl Mickey's Parrot (M M ).. Excellent Mickey's Trailer (MM).. Very Good Moth and the Flame Excellent Old Mill (SS) Excellent Pluto's Quinpuplets(MM)Very Funny Polar Trappers (DD) Exeellent Self-control (DD) Very Good Whalers (MM) Swell Wynken, BIynken and Nod (SS) Excellent EDGAR KENNEDY (6) Donald Duck 7 .. 2/12/38 8'/j.. 7/31/37 S .. 2/26/38 8 ..4/ 9/38 9 ..10/23/37 8 .. 6/18/38 8 .. 6/18/38 8 .. 7/31/37 9 ..10/23/37 8 ..9/ 3/38 8 .. 4/23/38 8 .. 3/19/38 9 ..10/23/37 8i/j. . Ifl/3fl/.17 t .. t/ 4/U 8 .. 1/22/38 8 ..9/ 3/38 Ears of Experience Very Funny Edgar and Goliath Good False Roomer* Average Fool Coverage Fairly Good Kennedy's Castle A Howl Morning Judge A Riot HEADLINERS (3) Music Will Tell Excel Picketing for Love Enter Trailing Along Fair 8 . 4/30/3S 18 . . 1/ 1/38 20 . .11/27/37 . . 2/12/38 20 . . 7/ 2/38 17 . . 4/30/38 17 . . 9/25/37 18 . . 1/ 1/38 . . 6/ 4/38 . . 10/ 9/37 LEON ERROL (6) Berth Ouake Funny 16 Dummy Owner Good Laugh 9 His Pest Friend Pretty Good 18 Jitters Great Fun 19 Rented Riot A Howl 17 Should Wives Work Entertaining 20 PATHE PARADE (7) No. No. 2 No. 3 interesting No. 4 Interesting No S Interesting No. 6 Ver> Good No. 7 .Fair 13 Interesting II 4/ 9/38 1/ 1/38 2/12/38 6/18/38 10/30/37 10/16/37 . 9/25/37 . 1 1/20/37 . 1/22/38 . 2/26/38 . 3/26/38 . 5/28/38 .Not Rev. RADIO FLASH (3) Many Unhappy Returns. . Fair 17 ..10/23/37 fhotografter Amusing 15 .. b/lB/3S Stupor-Visor Fair 17 -. 1/22/38 RADIO MUSICALS (3) Harris in the Spring Fair 20 .. 1/ 1/38 Russian Dressing 16 ..Not Rev. Twenty Girls and a Band Good 18 .. 1/22/38 SMART SET (3) Buckaroo Broadcast Entertaining 20 Hunting Trouble Arousing 16 Rhythm Wranglers Good Music 19 Quintupland SPECIAL (I) ..Very Entertaining ... 19 SPORTSCOPES (9) Bit and Bride Fine 10 Brother Golfers Interesting 10 Flying Feathen Fairly Good 9Vi In the Swim Entertaining 10 PInehurst Instructive 9 Swinging Mallets Very Good 10 Underwater Excellent 9 White Magic Entertaining 10 Windward Way Very Good 10 1938-39 DISNEY CARTOONS (18) (Tech.) Brave Little Tailor Great 9 Donald's Golf Game 8 Donald's Lucky Day.... A Scream 8 Farmyard Symphony A Real Treat 8 Ferdinand the Bull Excellent 8 Geofy and Wilbur Extremely Funny ... 8 Hockey Champ 8 Merbabies (SS) Good 8 Mother Goose Goes Hollywood Outstanding 71/2 Practical Pig Great SVi Society Dog Show 8 Ugly Duckling (SS) Wonderful 9 EDGAR KENNEDY (6) Beaux and fvrrors Good 18 Clean Sweep 17 Clock Wise Funny 16 Maid to Orde," 18 HEADLINERS (4) Romancing Along 21 Sea Melody Very Good 19 Swing Vacation 19 LEON ERROL (6) Crime Rave Home Boner Major Difficulties Excellent Stage Fright Very Funny 18 20 19 18 . 2/26/38 . 8/ 6/38 . I 1/27/37 2/26/38 5/14/38 8/13/3^ 6/25/33 2/26/38 5/14/38 4/ 2/38 6/ 4/38 2/12/38 3/19/38 . 9/ S/S8 .Not Rev. . 10/22/38 . 10/22/38 . 10/29/38 .10/22/38 .Not Rev . 3/25/39 . 10/22/38 .10/22/38 .Not Rev. . 10/22/38 .18/ 1/38 .Not Rev. . 4/ 8/39 .Not Rev. .Not Rev. . in/ 8/38 .Not Rev. .Not Rev. ■ Not Rev. . 10/29/38 . 9/ 3/38 Running Time NU-ATLAS MUSICALS (13) Cafe Rendezvous 10 Hello Mama Fair 9 Readin', Writin' and Rhythm 10 Samovar Serenade Styles and Smilee Good Talent Auction Fair Tropical Topics Under a Gypsy Moon. ..Just Filler 10 II 10 10 10 Venetian Moonlight II QUINTUPLETS (I) RADIO FLASH (4) Doo Gone 16 Hectic Honeymoon Funny 17 Plumb Crazy 16 RAY WHITLEY (4) ■^rairie Papas Ranch House Romeo . . . Diverting Western Welcome Entertaining .. . REELISMS (9) Air Waves Outstanding .... Dude Ranch Exceptional Gold Newsreel Unusual Pilot Boat Interesting gutiinarine Circus Unusual Trans America Fair Reviewed Issue Of .Not Rev. . 4/ 8/39 Not Rev. .Not Rev. .10/ 1/38 . 10/29/38 .Not Rev. . 9/ 3/88 .Not Rev. Not Rev. . 10/29/38 .Not Rev. 18 . .Not Rev 17 . . 4/ 8/39 20 . . 5/14/38 10 .. 3/18/39 10 ..11/ 5/38 . . Not Rev. , 10 . . 12/10/38 .. 2/ 4/39 ..10/ 1/38 . 10 ..10/22/38 SHEILA BARRETT (4) SPORTSCOPES (13) Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent IS Fisherman's Paradise ... Fascinating 11) On the Wing Remarkable 10 Snow Falls Thrills and Spills .. 9 Sporting Wings Very Good 9 .11/ 5/38 . 12/10/38 . 2/ 4/39 .10/ 1/38 . 9/ 3/3fi . 2/ 4/39 . 3/18/39 . 4/ 8/39 20th CENTURY-FOX 1937-38 ADVENTURES OF A NEWSREEL CAMERAMAN (6) Bone Bender Parade. .. .Amusing Il'/s.. 8/ 7/37 Filming Modern Youth. .Good 8i/i . . 10/ 2/37 Filming Nature's Wonders Interesting Laughing at Fate Exciting Motor Maniacs Thrilling Trailing Animal Stories. . Entertaining 9 ALONG THE ROAD TO ROMANCE (6) Dude Ranch 9 . Italian Libya Interestingly Told ..10 . Land of the Maple Leaf . I nteresting 9'/:. Mexican Mural Interesting 9 Modern Dixie Splendid lO'/j. Portraits of Portugal ...Very Interesting 10 . 8I/2..12/ 4/37 10 ..10/30/37 8/14/37 1/15/38 10 Not Rev. 12/ 4/37 12/18/37 8/14/37 2/12/38 8/ 7/37 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 ..Not Rev. Daily Diet of Danger Fast Action 9 ..11/19/38 Filming Big Thrills 9'/].. Not Rev. Recording Modern Science Very Good 10 .. t/29/31 FASHION FORECASTS (4) (Toch.) Autumn Fashions Eye Filling 10 ..10/15/31 Spring and Summer Fashions Excellent 9 .. 4/15/39 Winter Styles Very Good 10 ..12/24/38 LEW LEHR'S KINDERGARTEN (6) What Every Boy Should Know 10 . . Not Rev. What Every Girl Should Know Probioma'.ical 10 .10/15/38 What Every Inventor Should Know 10 ..Not Rev. MAGIC CARPET OF MOVIETONE (6) Golden California Good But Old 10 .. 8/20/38 Isle of Pleasure Above Average M ..10/15/38 Land of Contentment lO'/j. Not Rev. Mystic Siam 10 ..Not Rev. Viking Trails Very Good II ..12/24/38 SPORTS PREVIEWS (6) Hunting Dogs Fascinating 10 .. 4/ 1/39 Shooting For Par 10 ..Not Rev. Timber Toppers Excellent IB ..11/26/38 TERRYTOONS (26) SIX IN TECH. Chris Columbo Good 7 .. 8/20/38 Doomsday (Tech.) 6i/j..Not Rev. Frame Up 6i4..Not Rev. Frozen Feet 6'/2..Not Rev. G Man Justice 6i/2..Not Rev. Class Slipper (Tech.) ... Good 6i/j. • 10/15/38 Goose Flies High 6(/2..Not Rev. Housewife Herman (Tech.) 6/2.. Not Rev. New Comer Satisfactory 6V'2. . 10/ 15/38 Nutty Network 6i/2..Not Rev. One Gun Gary In the Nick of Time 61/2.. Not Rev. Owl and the Pussycat 6'/2..Not Rev. Stranger Rides Again e'/a Not Rev. String Bean Jack 6'/2 Not Rev. Three Bears 6i/2..Not Rev. Village Blacksmith 6i/i..Not Rev. Wolf's Side of the Story e'A .Not Rev. UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar Interesting 8 Eternal Fire Interesting 11 Fox Hunt in the Roman Campagna Good 10 Jerusalem Outstanding 10 Petra, the Lost City Excellent 8 River Thames Beautiful 10 Roman Symphony Brilliant 10 Wanderers of the Desert. I nteresting 8 MARCH OF TIME (13) N*. No. 40 41 Uncle Sam-Good No. 42 Neighbor . 181/2. .11/26/38 No. 43 Refugee— Todav & To Ne. 44 morrow .Tops 17 . . 12/24/38 No. 45 Stato of the Nation . . . .Lacks Usual Punch . . 18... . 1/21/39 No. 46 iToung America — No. 47 Mexico's New Crisis. . . 19 . .2/11 /39 No. 48 Mediterranean — Back No. 49 ground for War. . . . . . 18 . . 3/18/39 N*. 50 japan — Master of the No. 51 Orient 19 . . 4/15/39 No. S2 UNIVERSAL 1937-38 GOING PLACES (13) Dull 9 9 9 9 10 9 10 10 9 .Interesting 9 . Excellent 9 .Good 10 .Very GMd 10 Interesting .12/24/38 .10/ 8/38 . 10/15/38 . 10/ 8/38 . 12/24/38 . 4/ 8/39 . 10/ 8/38 .12/31/31 .11/27/37 . 1 1/20/37 . 12/25/37 . 12/25/37 . 1/29/38 . 2/19/38 . 3/ 5/38 . 3/26/38 . 4/ 2/38 . 5/ 7/38 . 4/23/38 . 6/ 4/38 . 6/25/38 UNIVERSAL (Continued) Comment Runnlnf Revi*wo4 Time Issue of MENTONE MUSICALS (13) (TWO REELS) All Aboard Poor 17 .,10/23/37 Dnwn on the Barn Fair 17 .. 2/19/38 Flu «id Benefits Fairly Good 20 .. 8/20/31 Hawaiian Capers Poor 19 .. 9/ 4/37 High-Jack 'N' the Show. Fairly Entertaining.. 17 .. 4/23/38 Latin Hi-Hattin' Pretty Good 20 ..4/ 9/3» Music and Flowers Average 17 .. 5/ 7/38 Oh Say Can You Hear . Fairly Good 15 ..12/11/37 Rhapsody in Zoo Novel and Diverting. I5i/, .. 12/1 1 /37 Show lor Sale Fair 21 ..10/23/37 Somewhere in Paris ....Entertaining 18 .. 3/ 5/38 Stars in Stripes Excellent 18 .. 7/ 2/38 Teddy Bergman's Bar-B-Q Good 17 . . 9/ 4/37 OSWALD CARTOONS .Good (26) Barnyard Romeo . . . . Big Cat and the Little Mousie Cute 7 Cheese Napperi Fairly Good 7 Dumb Cluck Aveiage 7 Feed the Kitty Fairly Amusing 7 Football Fever Just Fair 7 Ghost Town Frolics ... Fair 7 Happy Scouts Amusing 7 Hollywood Bowl Fair 7 Keeper of the Lions .... Fair 7 Lamplighter 7 Lovesick Poor 7 Man Hunt Very Amusing 7 Mechanical Handy Man. Fair 8 Mysterious Jug Fairly Amusing 7 Movie Phoney News 7 Nellie, the Indian Chief's Daughter Okay 7 OSWALD CARTOONS (Cont.) Nellie, the Sewing Machine Girl Pretty Good 7'/2 Pixie Land Good 7 Problem Child Average 7 Queen's Kittens 7 Silly Seals Almost At Silly 7 . Tail End Fair 7 Trade Mice 7 Voodoo in Harlem Novel 7 Yokel Boy Makes Good . Very Amusing 7 SPECIAL (3) Breathless Moments .... Thrilling 20 Hollywood Screen Test. . Excellent 20 STRANGER THAN FICTION (13) Okay 9 Interesting 9 Fair 9 Interesting 9 No. 44 Good 9 No. 45 Okay 9 No. 46 Interesting 10 No. 47 Good 10 No. 41 Interesting 9 No. 49 Very Good 9 Ne. 50 Diversified 9 No. SI Good 9 No. 52 Fascinating 9 No. 40 No. 41 No. 42 No. 43 1938-39 GOING PLACES (13) No. 53 Good Nt. 54 Good No. 55 Excellent Ne. 56 Fairly Good No. 57 Very Good ... 9 . ... 10 . ... IQ . ... 10 . ... 9 . No. 58 9 . No. 59 Fair 10 . No. 60 Interesting 9 . No. 61 Interesting 10 MENTONE MUSICALS (13) Bank Notes Lively 19 Beauty Shoppe Just Filler 20 . Cafe Boheme Passable 17 . Music and Models Entertaining 18 . Nautical Knights 19 . Patio Serenade Diverting 18 . Rhythm Cafe Good Diversion 201/2. Side Show Fakir Fairly Good 20 Wild and Bully Diverting 19 STRANGER THAN FICTION (13) Ne. 53 Interesting 9 N». 54 Fair 9 . No. 55 Okay 9'/2. No. 5S Very Good 9 . No. 57 I nteresting 9 . No. 58 9 . No. 59 Interesting 9 . No. 60 Very Good 9 . No. 61 Just Fair 9 . WALTER LANTZ CARTUNES (26) Baby Kittens Cute 8 Cat and Bell Okay 7 . Crack Pot Cruise 7 . Disobedient Mouse Good 8 I'm Just a Jitterbug 7 Little Blue Blackbird ...Average 7 Little Tough Mice Good 7 . Magic Beans Good 7 . One Armed Bandit Enjoyable 7 Rabbit Hunt Amusing 7 Sailor Mouse Okay 7 Soup to Muts 7 . 8/20/31 .10/15/38 6/25/38 .12/11/37 ■»/ i/i* . 1 1/27/37 . 9/24/38 . 7/ 2/31 .11/19/38 . 10/23/37 Not Rev. .10/ 9/37 3/ 5/38 10/30/37 .12/11/37 Not Rev. 6/ 4/38 . 4/16/38 . 9/24/31 . 5/14/38 .Not Rev. . 8/20/38 . 5/ 7/3« .Not Rev. . 6/25/38 . 2/19/31 3/ 5/38 7/24/37 . 9/11/37 .10/ 2/37 .10/ 2/37 . I 1/27/37 . 12/1 1/37 . 2/19/38 . 2/19/38 . 3/26/38 . 4/ 2/38 . 4/16/38 . 4/30/38 . 6/ 4/38 . 6/25/38 . 9/24/38 .11/12/38 .11/12/38 .11/26/38 . 12/10/38 .Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 2/25/39 8/20/38 . 4/ 1/39 12/ 3/38 Not Rev. . I 1/19/38 8/20/38 9/24/38 2/11/39 . 9/24/38 . 9/24/38 . 10/15/38 .12/ 3/38 . 12/10/38 .Not Rev. . 2/25/39 . 3/ 4/39 . 4/ 1/39 .11/26/38 . 9/24/38 .Not Rev. . 1 1/26/38 .Not Rev. .12/17/38 . 4/ 8/39 . 3/ 4/39 . 4/ 1/39 . I 1/19/38 . 11/12/31 .Not Rev. VITAPHONE-WARNER 1937-38 BROADWAY BREVITIES Calling All Kids Fast and Funny Candid Kid Entertaining Doctor Cupid Passable Forget Me Knots Fair Got a Match Poor Here's Your Hat (30) 18 10 20 20 20 . Very Good 21 21 21 19 21 22 20 Hold That Ball Poor Little Me . . Fair Littlest Diplomat Fair (Tech.) .. . Man Without a Country. Excellent (Tech.) My Pop Funny One on the House. ..... Entertaining .... Out Where the Stars Begin Swell (Tech.) 19 Postal Union 21 Prisoners of Swing Good Fun Rainbow's End Entertaining Rise and Sing Entertaining Romance of Louisiana ..Excellent (Teeh.) Romance Road (Tech.) 21 21 20 21 19 ( Continued on next page) .11/20/37 . 2/19/38 . 9/11/3' . 5/14/31 • 4/ 2/3{ .12/ 4/3 . 4/30/3k . 3/ 5/38 . 9/11/37 . 10/16/37 . 7/ 9/38 . 1/ 8/38 . 4/23/38 .Not Rev. . 6/ 4/38 . 6/25/38 . 6/11/38 .11/13/37 .Not Rev.