Showmen's Trade Review (Apr-Jun 1939)

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Page 14 SHOWMEN'S TRADE REVIEW May 13, 1939 W PROGRAM EXCHANGE We Look Over Programs From the United States And One From London THIS week, members, we're going to jump back and forth between the United States and England. It seems that across the ocean they're doing a mighty fine job of making up and distributing programs, according to information we've received from our London correspondent, Jock MacGregor. Let's take the program issued by the Curzon, London's most exclusive cinema. This is the only West End house, Jock informs us, that incorporates outside advertisements in its program, issued monthly. Actually there are no really original features in the program, but it is a well-edited and prepared brochure with some useful information about the bills, prices, a "sister" house, and how to get to the Curzon— a very useful feature since the cinema is situated away from the general flow of traffic in Mayfair. The policy of the 600-seat Curzon is to present Continental films, but during the summer months it specializes in repertory weeks, presenting two different films of some popular star each day. (There's an idea for you, boys). The Marx Brothers comedies have proved the most successful in these series. Jock gives us some pointers on distinguishing British standards of currency from our own. For instance, reckoned at $4.80 to the British pound, the Curzon's admission prices are 2/6 (60 cents) ; 3/6d (84 cents) ; 8/6 ($2.00); 6/ ($1.42). Now let's jump back to the United States. This week we welcome a new member, Ned Kornblite, Jr., of the Suburban Theatre, on the bottom. The program is distributed from house to house. As we see it, Korn CHANCE OF ADDRESS! Program Exchange member W. S. Samuels, formerly of the Lyric Theatre, Port Neches, Texas, is now manager of the Rex Theatre, Arp, Texas. Yes, we said "Arp." That's his new address, so change your mailing sheet right now. Binghamton, N. Y. Kornblite uses two monthly programs. One is a small cardboard affair, distributed only in the theatre. It is cooperative, the merchants paying for three-ciuarters of the cost. The other is printed in the form of a handbill, and the local representative for Photoplay and Movie Mirror, fan magazines, pays about two-thirds of the cost for his ad ^Your Application Blanks Clip and Mail Now! STR Program Exchange, SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York, N. Y. Dear "Chick": — I hereby apply for membership in the STR Program Exchange. I understand that entry of my name on this coupon signifies a willingness to exchange theatre programs with other theatres, but involves no other obligations. Name Theatre City State Something Different in Covers Hoiv's this for a program cover? It comes from Tom Pringle, of the Ideal Theatre, Toronto, Canada. Tom didn't send the above illustration as a program, cover, but it strikes us as being appropriate for that purpose, and is someivhat out of the ordinary. If you believe your program has an unusual cover, tvhy not send us a sample? blite's handbill program uses old style type. The outside borders are broken, yet this defect does not detract from the program's usefulness. As for the card, it can be folded to fit in the pocket or in a wallet. Thanks Ned, and we hope the other members will start exchanging with you immediately. W. S. Samuel sends us a calendar program from Port Neches, Texas, which is quite a flash. From J. H. Roberts, manager of the Star Theatre, Hereford, Texas, we received a large green calendar, with the attractions printed in black over the dates. Roberts, we don't have your name on our membership list. Better drop us an application for membership right now. (Or maybe you've been lost in the shuffle. We hope not.) The Affiliated Theatres Circuit sends us a souvenir programme on the occasion of the circuit's first anniversary. Theatres operated by the company include the Allen, Rialto and Walton in Germantown, Pa.; Avenue, Bluebird, Susquehanna and Temple in North Philadelphia; Eagle, Howard and Star in Kensington; Adelphi, Casino and Frolic in West Philadelphia, and the Garden in West Chester. On the front appears a little fellow with his first birthday cake, and at the bottom of the page is a montage of the various theatres operated by the circuit. Inside is a message to patrons from the managers and employees. Although there are numerous ads throughout the programme, there are also items of interest about the theatres. The service stafT of each important house is shown. Here is a souvenir patrons surely must have retained to be treasured through the years. Next week we're going on a voyage to England again. Oh, not us personally — goodness no! We're much too busy for that. But as far as programs are concerned, we're going to span the ocean, and Jock MacGregor will be ready in London to give us some more news about British programmes. And, of course, we'll have some paragraphs about our members here at home, too. So be on hand a week from today. FRED JACKSON, city manager for the Griffith Circuit in Seminole, Okla., has been appointed city manager at Norman, Okla., replacing LEW CHATHAM who resigned to accept an executive position with Griffith Dickinson Theatres in Kansas City. KENNETH BLACKLEDGE, who has been city manager for Griffith in Frederick, Okla., has been named citj' manager for the newly acquired Griffith Theatres in El Reno. EARLE SETTLE, city manager at Okmulgee, has been promoted to BLACKLEDGE'S post. DAVID DALLAS, city manager at Holdenville, Okla., has been appointed manager of the Griffith-Dickinson Theatre at Parsons, Kans. FOSTER LYMAN, city manager at LTvalde, Tex., has been promoted to JACKSON'S post in Seminole and is replaced at Uvalde by BOYD SCOTT, formerly at New Braunfels, Texas. K. LEE WILLIAMS, who has recently organized a circuit of theatres, has announced several managerial appointments. LOUIS LITTLEFAIR will be city manager at Nashville, Ark. He comes from the Griffith Circuit at Stanford, Texas. R. C. LLOYD will be city manager at Broken Bow, Okla. He was in Roswell, N. M. L. E. PETTY, forrnerly in Clarkville, Tex., is the manager in Dierks, Ark. AL REISCH, formerly with the Garden, Brooklyn, is now in Florida and sends his "nawtherner" friends his greetings and salutations. JUNE llth CHILDREN'S DAY. Celebrated in churches. Sponsored by the Board of Domestic Missions, 25 East 22nd Street, New York. Give a party for the kids with ice cream cones, toys and all the rest. 12th NEW YORK CITY INCORPORATED. 1655. This is the time to play a picture with a New York locale. It might help you to sell your contest for World's Fair trips. 14th FLAG DAY. This is the anniversary of the establishment of the Star Spangled Banner as our national flag. This year it should be especially observed. Put up flags in front of your theatre. Have the audience sing 'The Star Spangled Banner" at the beginning and end of each show. 15th PIONEER DAY IN IDAHO. It's a great day for a pioneer picture like "Union Pacific" or "Dodge City." The occasion should be particularly observed in Idaho. ARKANSAS JOINED THE UNION, 1836. It's a good time to play a picture featuring Van Buren, Ark.'s favorite son, Bob Burns. The day should be fittingly observed in Arkansas. 17th BUNKER HILL DAY. Although this day is observed principally in Boston due note can be taken of it throughout the country. Play a short about Revolutionary times. Run an essay contest on the Minute Men and their place in history.