Showmen's Trade Review (Apr-Jun 1939)

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10,001 Four Star Reasons Why you should clip and mail the red coupon below NO W— Stop spending valuable time in a deep' brown study as to what idea to use to sell your pictures and your theatre to your public. The authors of this marvellous book for the showman have been through the works and they know all the answers. What's more, they freely give these answers to you in a way that is easy to use. HE ENCYCLOPEDIA OF EXPLOITATION Here are 462 pages of showmen's magic — how to exploit and sell your show . . . Newspaper advertising, Tie-ups and Publicity . . . Contests — Newspaper, Radio, Stage and Windows. There are Street Stunts and Novel, Sure-Fire Ballyhoos: Special Events and Special Contests; Lobbies and Theatre Front Displays; Eye-Catching Windows; Animations; Heralds, Printed Matter; Posters, Radio, Parades, Illusions; Direct Mail Campaigns. There are hundreds of diagrams and photographs — and a complete cross index for easy reference. Lewis, showmen's Trade Review, )] Broadway, New York City 'Chick"; 5/20/39 r; for my copy of the "ENCYCLOPEDIA OF EXPLOITATION." Please send it to Mi State And— BARNUM'S LEXICON In addition to these 10,001 money making ideas this book contains Barnum's Lexicon of adjectives — a great help in finding just that right word. oney order, (NO CC D's) In Canada add 25c. Foreign 50c^^