Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000306
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Page 22 SHOWMEN'S TRADE REVIEW May 27, 1939 Historic Theatre Goes Modern The auditorium scheme is pink seats 775 on the main floor zvith 216 seats in the balcony. The general color and cream — a color note carried out in the chair standards and upholstery. Fox Midwest Entirely Rebuilt and Enlarged THE recently remodeled Illinois Theatre, owned and operated in Jacksonville, Illinois, by Fox Midwest Amusement Corp., under the local management of Ralph Q. Bartlett, replaces a showhouse which had a history dating back to January 25, 1892. Built as the Grand Opera House and opened on that date, the Illinois, as it later became known, was the scene of great musical events whose stars included such famous artists as Schumann-Heink, and Walter Damrosch. It was one of the first "movie" theatres, having presented on December 17, 1896, a film advertised as a "motograph", which, the management modestly explained, was an "invention making animated photography possible." The erection of the beautiful new Illinois Theatre represents a practically new building as well as a completely new and thoroughljf modern film theatre as to architecture and furnishings and equipment. The theatre was designed by Robert Boiler, architect, of Kansas City, long known as one of the foremost designers of film theatres. Large half-round arches divide the main foyer, modernistic in style, shown above. A corner of the zvomcn's lounge, above, featuring novel indirect lighting effects. Occupies Oddly-Shaped Lot As indicated by the plot, or floorplan, on the opposite page, the theatre occupies a lot peculiar in shape, averaging 90 feet by 180 feet. The original theatre was built in connection with a hotel, the entire structure being faced with stone. In the reconstruction, the four story hotel was wrecked, and a new fireproof addition erected in its place. By removing the walls of the old theatre from the former ceiling height of 45 feet down to a level of 32 feet, the appearance of the auditorium has been altered and modernized. The reduction of the original stage from 34 feet to a depth of 20 feet, has made room for the addition of 150 seats, making a new total capacity of 1,191. The stage remains large enough to accommodate any road company traveling the country. The new auditorium is 62 feet by 76 feet long, 24 feet longer than the original auditorium. The entrance is under a rounded tower corner feature. No vertical sign is used, but the name Illinois is prominently displayed ILLINOIS THEATRE Jacksonville, Illinois Owner & Operator: Fox Midwest Amusement Corp. Seating Capacity: 1,191 Architect: Robert Boiler, Kansas City CREDITS: Equipment Furnished by SIGN & MARQUEE Claude Neon Federal Co. ELECTRICAL FIXTURES & DISPLAY CASES Summerour & Devlne CARPETS Alexander Smith Co. HEARING AIDS Western Electric FLOOR AND WALL TILE Mosaic Tile Co. DECORATING Kent N. Cole CHAIRS Bodiform American Seating Co. PROjECTORS Super-Simplex International Projector Corp. PROJECTOR LAMPS Mag-na-arc J. E. McAuley Mfg. Co.