Showmen's Trade Review (Apr-Jun 1939)

Page 22 SHOWMEN'S TRADE REVIEW June 10, 1939 P' ["Union Pacific" Plays Glove Theatre Sun-Mon-Tues., May 28 -30 GLOVE THEATRE NEWS GLOVE THEATItE. OLOVEBSVILLE. N. Y "UNION PACIFIC-ROMANCE OF AMERICA'S GREAT ADVENTURE \Picture Caps DeMille*s 25' Year Film Ca reer Romance I TIES OF A CONTINENT lOf Rails Depicted Irhousands of Eitrna Aid \ iGml Supportiog Cust «t Players ■ inf ot AjnfTlc»'*-jlnl tnmiconii I '° otrlicUoa by UUi Sun "Union P«dfic"'railrDid— is.broiight n by Cecil B. Dt Mtllc in hij epic plrture or (he . same.nvne. 'Little People" Picked Historical SpikeUsed In Picture fulifornius MoKt-Trcasurcd Relic Loaned Film Coinpany ARMS THAT BUILT AN EMPIRE McCREA AND STANWYCK IN I NEW PICTURE l'L,\YS THE GLOVE 3 DAYS, ftLVV 28-29-30| A nUi/inp Story uf jMiii and Women Who Smyshcd Their Waj to Glory rjiiroad, iighiing Indians ni ,i ol Barlwij SlailwytH ,li„: the StDty at the lirsi im i De Milip ptwiucwl ond il Out Of The Old WestAn Epic Of America's Empire Bi Spectacular Selling on Spectacular Film A film as spectacular and sensational as Cecil B. DeMillc's Paramount release, "Union Pacific," deserves an announcement in the same vein. Accordingly, Frank Boucher, manager of the Glove Theatre, GloversviUe, N. Y., issued a giant newspaper broadside that had the whole toivn bussing. With press books carrying such excellent material, you cotild easily duplicate Boucher's accomplishment. Part of the front page is reproduced here. Poppay Injects Spirit of Patriotism In His Memorial Day Program; Boucher Scores TXT'ELL, another anniversary for the STR things, and we'll wager excellent results * • Program Exchange. We're 36 week's were apparent at the box office. On this page old this week, or something like that. And you'll see a reproduction of the front page, a heat wave is causing ye editor to mop his We're always glad to hear from Sidney J. brow occasionallv. But enough of that. Let's Poppay, manager of the Warners' Rialto get down to business. Theatre, York, Pa. In keeping with the paFirst thing on the program, and in pro triotic spirit of Memorial Day, Sid put out grams, as it were, is the big newspaper-type a flashy red and blue program, with the tabloid issued by Manager Frank Boucher, " of the Glove Theatre, GloversviUe, N. Y. on kii i a jj j tl \i/ i the showing of "Union Pacific" at his house. Members Added I hiS Week We don't know w'nether Frank had the job Bonnie Dwyer, Paramount, London Rd., Liverpool, Eng. done by a prmter locally, or whetner some Jim M. Owen, Owen Theatre, Branson, Missouri, printing company issued the tabloids to any exhibitor who wants them. In either case, a • -c-i , ■ • i i . they're swell exploitation bets. Distribute ^mencan Flag bemg earned by two them house-to-house, or insert them in regu ^S^'^^t a background of blue stud lar newspapers if the publishers will permit. T\t There is a white panel with Boucher must have done either of those two lettering giving the theatre name and . the main attraction. The rest of the pro X7 J 1' m 1 gram; that is, the inside spread and the '^lOUr Application Jolank— back page, is printed in blue on white. All in all, it certainly imparted the spirit of Clip ana Mail Now! Memorial Day, so Congrats to Sidney. -----------------------------I From Tilbury, Ont., Canada, comes some STR Program Exchange, 2-for-l tickets issued by Harland Rankin, SHOWMEN'S TRADE REVIEW, manager of the Plaza, in cooperation with a 1501 Broadway, Shell Gas and Oil station there. Wish we New York, N. Y. could take the wife, but Tilbury's too far Dear "Chick": — I hereby apply for membership in away from here. Through the courtesy of Hie STR Program Exchange. I understand that entry John Duquette, who sharpens lawn mowers of my name on this coupon signifies a willingness to things like that, Harland also puts out exchange theatre programs with other theatres, but ^ small "book-mark" of coming attractions, involves no other obligations. By getting merchant cooperation, he evi Name :.. dently saves a lot on the cost of printing. 7j,g3jrg This humidity (and not ol' rockin' chair) •• has got us. So we'll call a halt now until "lext week. Listen, you members, keep shoot S*ate .4... in' your programs to us. Some of you are, but a lot of you aren't. How about it? DICK MAYER of New York, has replaced BILL MATTESON at the Studio Theatre, Philadelphia. MATTESON has been ill. RAY C. HICKMAN, who for many years was a travelling representative for the Shea Circuit, has been appointed to the managership of the Union Theatre, New Philadelphia, Ohio, succeeding LESTER HUTCHEON, who died recently. ED HAMRICK, has been appointed assistant to manager DON GEDDES at the Orpheum. Seattle, succeeding ERNIE ANDERSON, who resumes his doorman's post. HAMRICK is a brother of JOHN HAMRICK, city manager of the HamrickEvergreen chain. ROBERT NEWKIRK, who was for many years assistant manager of the Penn Theatre, Pittsburgh, has been appointed assistant manager at the Times Theatre, Braddock, Penna. ELMER HOGE, who started life in show bu siness as an usher at the Lake Theatre in Alilwaukee, has been appointed manager of that house by the Warner-Saxe Circuit. He has recently been managing the Granada. ALFRED L. BARLOW has been appointed manager of the Falls and Rivoli Theatres, Chippewa Falls, Wis., replacing FRED MINER, transferred to the home office of the Miner Amusement Co. in Rice Lake. JULY lOth WYOMING ADMITTED TO THE UNION, 1890. This should be a gala day in Wyoming with a picture of frontier days as the attraction. DUEL BETWEEN BURR AND HAMILTON, 1803. This is a good angle for any picture featuring a duel, since it is one of the most famous in history and one of the last legal ones in the U. S. 14th BASTILLE DAY. This is France's greatest holiday. MGM had a short a couple of years ago which portrayed events on this day and the writing of the Marseillaise. It is a good time to play any picture with a French Revolutionary background or a travelogue of France. If there is any considerable colony of French people in your town, stage a special show with singing of "The Marseillaise" and "The Star Spangled Banner" and displays of French and American flags. STARS AND STRIPES ADOPTED, 1777. Through the cooperation of the newspaper run a contest for the oldest flag in your community. You might also run an essay contest on "What the flag stands for." FIRST WORLD'S FAIR, 1853. With a fair on each coast this year, this day might be worthy of some note. 15th ST. SWITHIN'S DAY. If it rains today, it will rain for forty days more, according to the old saying. Here's a good line for your newspaper ads on this occasion — "Snap your fingers at St. Swithin's Day. Whether it rains or not, you can always see a good show at the Strand." If