Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000479
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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You Still Need Showmanship! It's a "MUST" for the Showman 3. ENCYCLOPEDIA OF EXPLOITATION Will give you helpful hints on it. There are 1,001 gags. You haven't tried all of them — not even all of those practicable in your town. Don't let that big product slip through your fingers. You need big campaigns to back up big pictures . . . And in addition to the 1,001 exploitation ideas, there's Barnum's Lexicon with hundreds of adjectives. You'll find just the right word to put that picture over. Before You Forget ^ Fill out the coupon now! Lewis. • Showmen's Trade Review, ■ 1501 Broadway New York City Dear "Chick : $3.50 is enclosed for my copy of the "ENCYCLOPEDIA OF EXPLOITATION, Please send if to me postpaid by return mail Name ... Theatre lor circuit Address ^ City State J 6 17 39 Remit by cash, check or money crder, i NG L —