Showmen's Trade Review (Apr-Jun 1939)

Page 46 SHOWMEN'S TRADE REVIEW June 24, 1939 EQUIPMENT LITERATURE BUREAU PROSCENIUM EQUIPMENT: Interesting and informative for your immediate attention and a most valuable reference work on curtain control devices is this excellent booklet prepared by Vallen, Inc. Profusely illustrated with diagrams and photographs, and containing engineering data as well as description, here is a most important addition to the reference library of every alert showman. Send for your copy. HI INTENSITY PROJECTION LAMPS: A real close-up of the Ashcraft Suprex Projection Lamp, Type D, and a fund of knowledge about efficient light-source for projection of motion pictures are yours for the asking. Just tell us you'd be interested and want one of these books prepared by and illustrating the Ashcraft Suprex lamp. SCREEN SLIDES: Nothing like "personalizing" your screen as a medium of expression and contact between you and your patrons, with messages of local interest, news or facts about your theatre. Here is the means of telling the audience the latest weather report, announcing meetings of important civic bodies such as Women's Clubs, etc.. with a slide that can be run through your typewriter and projected on your screen, described in a folder of practical ideas prepared by Radio Mat Slide Co. Just write your request for one on the form below and we will send you this serviceable idea-source. We'll also send you a sample slide. _ CHAIR COVERINGS: Thinking of putting more "punch" and color in your theatre? Then consider the spectacular effects, to say nothing of added comfort and beauty, by recovering your chairs with good upholstery materials. There's a perfect riot of colors, to match your auditorium color scheme, and long wear in the covering material sampled in a folder issued by the Pantasote Co., Inc., manufacturers of Russialoid, which you will most certainly want — tell us if you'd like to have one, and we'll deliver it pronto. THEATRE CHAIRS: Eastern Seating Company has supplied us with a new brochure on the line of attractive seats that are available from this company. It will give you a load of interesting information and a wide variety of illdstrations on modern theatre seating, so you should have one of these brochures. "ON THE SPOT," is the title of a vitally important booklet issued by the L. C. Chase Co., for the purpose of telling you how to keep your furniture upholstery and drapes clean. The contents cover every conceivable type of stain that can mar the beauty and appearance of your coverings. SOUND SERVICE. Here is the booklet vou've been wailing for. It was prepared by Altec Service Corp., and not only tells you all about the subject but gives a series of intelligent questions together with the intelligent answers. No real theatremeh should be without a copy of it. Just ask us for it and you'll get one by return mail. DO THIS NOW. AIR PURIFIERS: (Ed. Note: we wish to correct error regarding this equipment as described in this department of the May 27th issue, in which it was stated that the Hom-O-Zone air purifier was not stilted for auditorium use. On the contrary the HomO-Zone line includes 40 models many of which are capable of purifying air and destroying odors in auditoriums with seating capacities ranging from 250 to several thousand seats.) A booklet with information valuable to you on equipment for solving a deadair situation in your auditorium, making your theatre far more comfortable for patrons has been prepared by The Automatic Electrical Devices Co., manufacturers of Hom-O-Zone purifiers. Ask STR to send you one. SHOWMEN'S TRADE REVIEW maintains a complete library of literature pertaining to equipment and the maintenance thereof. Theatremen are urged to keep themselves well informed on the latest trends in equipment through this bureau which operates as one of the services of this publication. There is no obligation involved in your request for as many of these booklets as you desire. Items of equipment not listed may likewise be requested just the same and we will endeavor to secure whatever you ask for. Readers who desire special information on any subject may address their requests to the Bureau where they will receive prompt attention. HIGH SPEED FANS: These fans are becoming increasingly popular everywhere and should prove valuable during the summer months for those theatres requiring this type of fan. You've probably seen them in restaurants, etc., where they kick up a swell breeze. Perhaps you have a lobby or a spot in the back of your auditorium where one of these fans will keep the hot. dead air in motion and add to the coolness and comfort of your theatre in hot weather. Now is the time to think about fans so let us send you this "Propellair" folder made up by the company of the same name. THEATRE SEATING: American Seating Company has a new booklet interestingly titled "Theatre Seating, 1939 B.C. — 1939 A.D." which every theatreman should have. Already the demand is increasing. While it is on your mind drop us a line and we will send one to you by return mail. Use the request form on this page. HEARING AIDS: Thousands of theatres have added this equipment and are finding it a definite boost for business besides making their theatres stand out from those who do not place proper importance on the use and necessity for hearing aids. Dictograph Products Co., manufacturers of Acousticon Hearing Aids has supplied us with a limited iiumber of books consisting of one telling about the equipment and the other on how to properly exploit this service in your community. By all means ask us for a set of these books. STAGE DRAPES: A few stage drapes ofttimes change and improve the entire appearance of your theatre. Novelty Scenic Studios are masters in this art and also in doing an exceptional job at a surprisingly small cost. The booklet also discusses various types of wall covering, curtains, etc. So if you would like to know more about this important part of your theatre's appearance, send for it. PROJECTOR REPAIRS: This is an item of expense that not only runs into large sums but is importaht to the uninterrupted operation of your theatre. In this booklet you will learn some of the things you should know about mechanism repairs and overhauling. It was prepared by the International Projector Corp. and furnished to us by them in cooperation with the National Theatre Supply Co. Make it a MUST on your next request form. WATER COOLERS: Most up-to-date theatres provide their patrons with cooled water as part of their service. We have a neat folder that tells you more about electric coolers for your drinking water. Would you care to look it over? REQUEST FOR LITERATURE Equipment Literature Bureau 6/24/39 Showmen's Trade Review, 1501 Broadway, New York City I am interested in the equipment data mentioned in the Literature Bureau column. Send me booklets on the following subjects, immediately: Signed . Theatre Address City State SPECIAL PAINT: A product new to this department has come to our attention. It is known as Polytect and is interestingly described in a compact folder containing, among other things, sample finishes of this unusual product. It may be the answer to your problem for lounge, rest rooms, foyer or even the whole auditorium. Only a limited number of these folders are available, so first come, first served. TICKET REGISTERS: Here is another booklet issued bv National Theatre Supply Co. which deals with the Timco Ticket Registers, especially their new model C. If you are considering a new ticket register you should see these descriptive folders before making a decision or purchase. You can have them upon request to STR. GENERATORS: The Hertner Electric Co., has made up a series of small colored folders dealing with its motor generators. Each one describes some outstanding feature of these well known generators and will prove interesting to all theatremen who seek some data on this phase of their projection booth equipment. PROJECTION LAMPS: We have had so many requests for this booklet prepared by the Strong Electric Company that we have arranged for a further supply to satisfy the demand from theatremen anxious to improve their projection light. The importance of good projection cannot be over-emphasized. How is yours ? DRINKING FOUNTAINS: One of the most important requisites of the modern theatre is a drinking fountain — not just a place to quench one's thirst, but a fountain which is appealing and inviting, styled in the modern mode to harmonize with other up-todate theatre equipment. The beauty and utility, the advantages of the Voigt Combination Illuminated Mirror fountain should seriously be considered. ELECTRIC FANS: There are thousands of theatres still using wall or high speed fans for cooling during the summer season. Others need them for projection booth, offices, box office, and numerous and sundry other places. Let us send you a copy of the Westinghouse Fan book just completed^ by this nationally famous outfit. It will describe, in detail, all you should know about fans of all kinds and the prices. LIGHTING PLANTS: (Emergency) STR has long advocated the installation of emergency lighting equipment both for theatres in towns where current failure has been a regular occurrence as well as in other places where even the remote possibility of such a thing would mean a large loss in revenue, and the use of refunds. Kohler and Kohler has made up a condensed pamphlet on the subject that will tell you all you need know for your introduction to the subject. PROJECTOR MECHANISMS: International Projector Corp., maiiuf.icturers of Simplex Projectors, has furnished us with a far reaching broadside dealing with inechanims. If you are one of those who listened to STR's plea for self-education on the inside and outside of projection, you should have a copy of the folder now. ELECTRIC BULBS: Here is one subject that all theatremen should be familiar with. Westinghouse Lamp Co., made a booklet up to meet all questions as to wattage, type and cost. A careful perusal might give you some ideas on how to brighten up some spots while cutting down wattage in others. If you haven't a copy, send to us for this one. PUBLIC ADDRESS SYSTEMS: RCA Mfg. Co. has prepared one of the most comprehensive books on this important subject which, in addition to listing the various typ.es of PA equipment with prices, explains many of the other things you will want to know. RUBBER NOSING: Here is the latest innovation in stair covering that will save your carpets and reduce repairs and replacements on the stair nosings where most of your troubles start. It is a novel arrangement whereby a rubber nosing is installed right along: with the carpet installation with the rubber getting the brunt of the abuse. The booklet was prepared by the Greater New York Carpet House and is available through STR's Bureau. Ask for it when you send in your request form on this page. RECTIFIERS: A brand new Rectifier has been brought to the market by a veteran firm specializing in projection equipment. This is the Ashcraft Copper Oxide Rectifier. It is described in a booklet containing illustrations, general information on rectifier operation, and complete data on the new equipment. It's good business investigating new equipment, and you will be wise to send for one of these booklets, LIGHTING FIXTURES: For those who are going modern, this swell folder from the Voigt Company will come in handy not only for ideas but for costs too. One of these modern fixtures will do wonders in brightening up a lounge room, lobby or wall bracket spot. Why not investigate?