Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000531
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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June 24, im S H O W M I<: N ' S T \< A I ) I R K V I 1<: W Page 53 PARAMOUNT 1938-39 (Con.) RKO-RADIO 1938-39 (Con. 20frh CENTURY-FOX 1938-39 (Con.) Camment Running Reviewed Time Issue ol PICTORIALS (12) Part Tech. No. I No. 2 No. 3 No. 4 Slow Fair No. S Fair No. 6 Interesting No. 7 Very Good No. No. No. 10 Good . Fair 10 . 8/I3/3S 10 . . 8/27/38 10 . . 9/24/38 10 . . N/19/38 9 . . 12/ 3/38 6 .. 1/21/39 9 . . 2/11/39 10 . . 3/ 4/39 10 . . 5/ 6/39 II . . 6/10/39 POPEYE (12) Bulldozing the Bull Very Good 7 Cepi 1$ Alwaya Right. . . Average 7 Customen Wanted Almoet a Reiitue 7 Date to Skate Good 7 Goonland Funny 7 Leave Well Enough Alone Fair 7 Mutiny Ain't NIc* Swell 7 Wotta Nitemare 10 POPULAR SCIENCE (6) N*. I Fair 10 No. 2 Interesting II N*. 3 10 N*. 4 Diversified lO No. 5 Good II SPECIAL (I) (Teeh.) Aladdin and His Wonderful Lam* .... . Swell 22 SPORTLIGHTS (13) Champion Alrhorpart ..Excellent Diamond Dust Very Good Frolicking Fr»gt Good Good Skates Very Good Hold Your Breath Excellent Hunting Thrllit Good Racing PIgeMis Interesting Sporting Irish Swell Entertainment Sporting Test Excellent 10 Super Athitte* Swell 10 Tw» Boys and a Dog. .. Different 10 UNUSUAL OCCUPATIONS (6) No. 1 Interesting 10 No. 2 Very Good II No. 3 .All Right No. 4 Good No. 5 Interesting 10 II COLOR CLASSICS (6) Tech. COLOR CRUISES (7) HEADLINERS (10) PARAGRAPHICS 10) POPEYE (12) POPULAR SCIENCE (6) SPORTLIGHTS (13) STONE AGE CARTOONS (12) SYMPHONIC (3) UNUSUAL OCCUPATIONS (6) RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Scream Beach Picnic A Bran Littio Tailor ... Great Donald's Cousin Gus. . . Excellent Donald's Lucky Day ... A Scream Donald's Penguin Swell Farmyard Symphony ... A Real Treat . . . Ferdinand the Bull Excellent Goaty and Wilbur Extremely Funny Hockey Champ A Howl Mertaahies (SS) Good Mother Goos* Goes _ _ ^. Hollywood Outotanding Pointer Very Funny Practical Pig Great Society Dog Show . Ugly Ducklimi (SS) Comment Moditerranean — Background for War Stirring .. Japan — Mastar of the Orient Very Good Dixie— U.S. A F'ne War, Peace and Propaganda Timely ... . 8/27/38 . 1/21/39 . 2/18/39 . 12/10/38 . 1 1/19/38 . 4/29/39 . 9/24/38 .Not Rev. . 9/24/38 . 1 1/19/38 . Not Rev. . 4/ 1/39 . 6/ 3/39 4/29/39 . 10/15/38 . 5/27/39 . 12/ 3/3« . 4/29/39 . 2/11/39 . 8/27/38 . 9/24/38 . 3/ 4/39 . 8/13/38 .11/12/38 . 12/17/38 . 8/13/38 . 10/15/38 . 12/17/38 . 1/21/39 . 4/29/39 . WondertuI 8 . 5/27/39 9 . . 9/ 3/3t 7 . . 5/20/39 8 . .Not Rev. 8 . . 10/22/38 8 . . 5/20/39 8 . . 10/22/38 8 . . 10/29/38 8 . . 10/22/38 8 . . 5/20/39 8 . . 3/25/39 7'/i. . 10/22/38 8 . . 5/20/39 8'/i. . 10/22/38 8 . Not Rev. 9 . .10/22/38 EDGAR KENNEDY (6) IS Baby Daze Beaux and Error* Good I Clean Sweep Clock Wiso Funny 16 Maid to Order 18 17 HEADLINERS (4) Romaneini Along Soa Melody Very Good Swins Vacation LEON ERROL (6) 21 10 19 Crino Rav* Hono Bonor 20 Major Ditfleultios Excellent 19 Moviag Vanities Laugh Getter 17 Ring Madness '9 FrtiW Very Funny II MARCH OF TIME (13) Lacks Usual Punch. SUte of the Nation foung A«eri*»— _ .. . Maioo's Now Crisis. . ExooUant Running Time Reviewed Issue Of Comment Running Reviewe4t Time Issue Of Cuekoo Bird oyj. 3/iB/d5 Doomsday (Tech.) S<A . 19 19 NU-ATLAS MUSICALS (13) . Fair 1 1 10 9 Arcade Varieties . Cafe Rendexvous Hello Mama Fair Readin'. Wrltin' and Rhythm 10 Samovar Serenade 10 Styles and Smiles Good II Talent Auction Fair 10 Tropical Topics .10 Under a Gypsy Moon ..Just Filler 10 Venetian Moonlight II Five Times Five Not Rev. .10/ 1/38 Not Rev. . 4/ 8/39 .Not Rov. Not Rev. 10/ 8/38 . Not Rev. QUINTUPLETS (I) RADIO FLASH (4) 20 4/l5/3» 5/13/39 6/10/39 . 5/ 6/39 Not Rev. . 4/ 8/39 Not Rev. Not Rev. .10/ 1/38 . 10/29/38 Not Rev. . 9/ 3/38 Not Rev. Not Rev. Frame Up 6'/i Frozen Feet 6'/a. G. Man Jitters 6i/j. Glass Slipper (Tech.) ... Good Bi/,. Goose Flies High 6>/,. Housewife Herman (Tech.) 6i/j. New Comer Satisfactory 6'/2. Nick's Coffee Pot 7 Nutty Network 6'/,. One Gun Gary in the Nick of Time Wi. Owl and the Pussycat 6'/a. Stranger Rides Again 6'/,. String Bean Jack 6'/j. Their Last Bean Very Good 6Vi. Three Bears 6V2 . Village Blaoksmith 6'/j. Wolf's Side of the Story 6*/,. Dog Gone Poor . Hcotic Honeymoon Funny Plumb Crazy RAY WHITLEY (4) 16 . . 5/ 6/39 17 ..10/29/38 16 ..Not Rev. It . Not Rev. . Not Rev. . 10/29/38 . 5/ 6/39 Not Rev. . 9/ 3/38 I/2I/S9 2/II/S9 Prairi* Papas 18 ..Not Rev. Ransh House Romeo ...Diverting 17 ..4/8/39 Sagebrush Serenade 19 ..Not Rev. Western Weleome Entertaining 20 .. 5/14/38 REELISMS (9) Air Waves Outstanding 10 .. 3/18/39 Dude Ranch Exceptional 10 ..11/ 5/38 Geld 10 . .Not Rev. Newsreel Unusual 10 ..12/10/38 Pilot Beat Interesting 8 ..2/ 4/39 Soldiers of the Sea Interesting 10 .. 4/22/39 Swinguet 9 ..Not Rev. Submarine Circus Unusual 10 ..10/ 1/38 Television Very Interesting ... 9 ..5/ 6/39 Trans America Fair 10 ..10/22/38 SHEILA BARRETT (4) SPORTSCOPES (13) Big Leaguers Good 10 .. 4/22/39 Bird Dogs Excellent 10 ..11/5/38 Blue Grass Excellent 10 ..12/10/38 Bow String Excellent 8 ..2/ 4/39 Dsep End Excellent 10 ..10/ 1/38 Devil Drivers 9 ..Not Rev. Fisherman's Paradise. .. Fascinating 10 .. 9/ 3/38 On the Wing Remarkable 10 . 2/4/39 Riding the Crest 9 ..Not Rev. Smooth Approach Very Good 9 . 5/ 6/39 Snow FaHs Thrills and Spills .. 9 .. 3/18/39 Sporting Wings Very Good 9 . . 4/ 8/39 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 .. Not Rev. Daily Diet of Danger. .. Fast Action 9 .11/19/38 Filming Big Thrills 9i/s..Not Rev. Recording Modern Science Very Good 10 .. 8/20/38 Sand Hogs Interesting 10 . . 6/24/39 FASHION FORECASTS (4) (Tech.) Autumn Fashions Eye Filling 10 .10/15/38 Spring and Summer Fashions Excellent 9 .. 4/15/39 Winter Styles Very Good 10 .12/24/38 LEW LEHR'S KINDERGARTEN (6) Muscle Maulers Very Funny 10 .. 4/29/39 What Every Boy Should Know 10 . .Not Rev. What Every Girl Should Know Problematical 10 .10/15/38 What Every inventor Should Know 10 ..Not Rev. MAGIC CARPET OF MOVIETONE (6) Golden California .. . . noori But Old 10 .. 8/20/38 Good Neighbors Good Stuff II . . 6/24/39 Isle of Pleasure Above Average II ..10/15/38 Land of Contentment lO'/j .Not Rev. Mystic Slam Fair 10 .. 4/29/39 Viking Trails Very Good II .12/24/38 SPORTS PREVIEWS (6) Hunting Dog* Fascinating (0 .. 4/ 1/39 InsiU* Basefeall For Baseball Fans .10 ..6/ 3/39 Shooting For Par 10 .. Not Rev. Sports Immortals 10 ..Not Rev. Timber Topper* Exoollent 10 ..11/26/38 .Not Rev. .Not Rev. .Not Rev. . Not Rev. Not Rev. 10/15/38 . Not Rev. Not Rev. 10/15/38 Not Rev. Not Rev. .Not Rev. . Not Rev. . Not Rev. Not Rev. . 5/ 6/39 Not Rev. .Not Rev. .Not Rev. 1939-40 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Sand Hogs 10 . Not Rev. DRIBBLE PUSS PARADE— LEW LEHR (6) FASHION FORECASTS (4) (Tech.) MAGIC CARPET OF MOVIETONE (6) Good Neighbors 10 ..Not Rev. Tempest Over Tunis 10 ..Not Rev. SPORTS REVIEWS— THORGERSEN (6) TERRYTOONS (26) (10 In Tech.) UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar Interesting 8 Eternal Fire Interesting II Fox Hunt in the Roman Campagna Good 10 Indian Road 10 Indian Temple 10 Jerusalem Outstanding 10 Jingle, The 10 Maharajah 10 Petra, the Lost City . . . Excellent 8 RIvor Thames Beautiful 10 Roman Symphony Brilliant 10 Wanderer* of the Desert. Interesting 8 TERRYTOONS (26) SIX IN TECH. Barnyard Egg-cltoment (Tech.) Exceflent 7 .. 4/29/39 Bully Romance Just Filler 7 .. 6/17/39 Clirls Colombo ..Good 7 .. 8/20/3J . 12/24/31 .10/ 8/38 .10/15/38 .Not Rev. . Not Rev. .10/ 8/38 .Not Rev. Not Rev. . 12/24/38 . 4/ 8/39 . 10/ 8/38 . l2/3l/3« UNIVERSAL 1938-39 GOING PLACES (13) No. No. No. No. No. No. No. No. No. No. No. 53 Good . . . 54 Good . . . 55 Excellent 56 Fairly Good 9 10 10 lOi 57 Very Good 9 58 9 59 Fair 10 60 interesting 9 61 Interesting 10 62 10 63 Fascinating 10 MENTONE MUSICALS (13) Bank Notes Lively 19 Beauty Shoppe Just Filler 20 Cafe Boheme Passable 17 Gals and Gallons Lively 19 . Music and Models Entertaining 18 Nautical Knights |9 Patio Serenade Diverting 18 Pharmacy Frolics 19 Rhythm Gate Good Diversion 20'/2. Side Shew Fakir Fairly Good 20 Swing Sanatorium 19 Wild and Bully Diverting 19 With Best Dishes Entertaining 19 STRANGER THAN FICTION (13) No. 53 Interesting No. 54 Fair No. 55 Okay No. 56 Very Good No. 57 Interesting No. 58 No. 59 No. 60 9 , 9 .... 91/j 9 9 9 . Interesting 9 . Very Good 9 No. 61 Just Fair 9 No. 62 10 No. 63 Very Good 9 . 9/24/38 .11/12/38 .11/12/38 .11/26/38 .12/10/38 .Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 .Not Rev . 6/ 3/39 2/25/39 8/20/38 4/ 1/39 6/ 3/39 12/ 3/38 .Not Rev. n/19/38 Not Rev. 8/20/38 9/24/38 Not Rev. . 2/11/39 . 5/27/39 . 9/24/38 . 9/24/38 . 10/15/38 .12/ 3/38 . 12/10/38 .Not Rev. . 2/25/39 . 3/ 4/39 . 4/ 1/39 . .Not Rev. . 6/ 3/39 WALTER LANTZ CARTUNES (26) Baby Kittens Cute I ..11/26/38 Birth of a Toothpick 7 ..Not Rev. Bola Mola Land Good Satire 6 .. 5/27/39 Cat and Bell Okay 7 .. 9/24/38 Charlie Cuckoo „ 7 .^Hat-Km Crack Pot Cruise 7 ..Not Rev. Disobedient Mouse Good 8 ..11/26/38 I'm Just a Jitterbug 7 ..Not Rev. Little Blue Blackbird ..Average 7 ..12/17/38 Little Tough Mice Good 7 .. 4/8/39 Magic Beans Good 7 .. 3/ 4/39 On* Armed Bandit Enjoyable 7 .. 4/ 1/39 Rabbit Hunt Amusing 7 ..11/19/38 Sailor Mous* Okay 7 . . 1 1/12/38 Soup to Muls 7 . .Not Rev. (Continued on Next Page)