Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000533
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Ju>u 21. 1939 S 1 1 O W M I'-, N ' S T RAD E R E V I E W Page 55 ★ * * * How to Win Customers and Influence Potential Patrons The Very Idea That You're Looking For . . . It's Here ... In This 462 Page Volume The WORLD of EXPLOITATION At Your Fingertips/ ^ Eye Catching Window Displays i<: Street Stunts and Novel Ballyhoos * Newspaper Advertising, Publicity and Tieups Displays and Contests for Newspapers, Radio, Stage and Windows i>r * Lobby and Front Displays Parades * Animation * Illusions * Papier Mache * Special Sales * Special Events * Heralds * Printed Matter * Direct Mail Campaigns * Hundreds of Photographs and Diagrams DONT DELAY DO IT NOW ! ! ! CLIP THE COUPON AND MAIL IT TODAY EXTRA a Thousands and Thousands Descriptive Adjectives All Arranged in BARNUM'S LEXICON COMPLETELY CROSS INDEXED FOR INSTANT, EASY REFERENCE Showmen's Trade Review, 1501 Broadway. New York City Dear "Chick". $3.50 it enclosed for my copy M the "ENCYCLOPEDIA OF EXPLOITATION." Please send it to me postpaid by return mail. Name Thejtre lor circuit Addreni City 6-24-39 R ml by cash check or money orde