Showmen's Trade Review (Oct-Dec 1939)

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Page 36 SHOWMEN'S TRADE REVIEW Library Exhibit Displayed In Several Large Cities Particularly suitable for lobby display is the truly novel, attention-arresting and educational library exhibit created by Frederick Meyers publicity director for the Cleveland Public 'Library, with the cooperation of Metro-Goldwyn-Mayer. Meyers has, often in the past, displayed in his library scenes from motion pictures based on literary properties to be found on the shelves of the institution. Lnpressed with the tremendous interest on the part of the book-reading public in such exhibits, he conceived the idea of a "behind-thescenes" layout embracing many pictures stemming from books and plays and revealing pictorially the numerous phases of production from the time the story is purchased for the screen to the finished product. Arrangements were made for Meyers to visit the Culver City studios, and there, with the collaboration of M-G-M, he collected a series of 99 stills, each with detailed caption, depicting step by step the progress of a literary work to the screen. These, including costume, make-up, cutting, sound, research and many other departments, he displayed attractively and prominently. Not only was the exhibit a complete popular success, but it resulted in front-page publicity in Cleveland papers. The exhibit's success caused M-G-M to make available for theatre use 30 of the most striking photographs. The display has already been shown at the State Convention of New York Public HARRY BLACK, manager of Fabian's Staten Island Theatres announced a number of changes last week. EDGAR GOTH, manager of the Paramount, was appointed divisional publicity head. JOHN FIRNKOESS was moved from the Liberty to replace GOTH at the Paramount. ELIHU GLASS succeeds FIRNKOESS at the Liberty. MOE SILVER, New York State zone manager for Warner Bros., announced the following changes in the personnel of the theatres under his jurisdiction: BILL LEGGIERO has been transferred from the Keeney Theatre at Elmira, N. Y., to the Strand and Steuben at Hornell; AL NEWHALL has been shifted from the Majestic in Hornell to the Palace at Jamestown; F. M. (Doc) WESTFALL has been transferred from the Haven at Olean to the Keeney at Elmira. Tri States Theatres announced these changes in its personne 1: EDDIE FORESTER has resigned as manager of the Omaha, Omaha; he is succeeded by A. DON ALLEN, manager of the Des Moines, Des Moines, Iowa; HARRY HOLDSBERG, manager of the Paramount in Des Moines, succeeds ALLEN; EDDIE DUNN, former manager of the Strand, Waterloo, Iowa, goes to the Paramount, Des Moines; MAURICE CREW, manager of the Hiland, Des Moines, succeeds DUNN in Waterloo and ROBERT LEONARD, formerly at the Garden takes over the management of the Hiland; TONY ABROMOVITCH, assistant manager of the Strand, Des Moines, has been appointed manager of the Garden succeeding LEONARD; DALE McFARLAND, manager of the Capitol, Davenport, Iowa, has been promoted to city manager and will also supervise the Time and the Garden; RICHARD ST0D Libraries, and libraries in Detroit, Philadelphia, Denver, New Haven, Des Moines, Omaha and Portland, and is scheduled for exhibition soon in Cincinnati, Chicago,, Baltimore, Boston, Newark and Minneapolis. Among the M-G-M literary properties from which the new season product will be drawn are "Northwest Passage," "Smilin' Thru," "Great Laughter," "20,000 Leagues Under the Sea," "Journey's End," "Pride and Prejudice," "Sea of Grass," and "Quo Vadis," among others. Local Movie Helps Bechtoldt Put Over His Anniversary Week Names make news and pictures bring business. With this in mind, E. C. Bechtoldt, manager of the Stanley, Newark, pulled an excellent Anniversary Week stunt that can be duplicated by wide-awake showmen everywhere. In past years he has taken movies of the graduating classes of various schools in the town and also had in his files a two-reel picture containing a running story of the town, its business men and shots of busy streets and the audience in his theatre. For his special Anniversary Week he announced that pictures taken two, five, seven and eight years ago of local people would be shown. He stirred up interest by — "Were you present at such and such a place, on such and such a day? Your picture will be shown at the Theatre during Anniversary Week, etc." If you don't have such filin on hand or know where to locate it, it would be an excellent idea to try to collect some. This is one sure-fire stunt that will cause a lot of local gossip and produce business for your theatre. DARD, formerly manager of the Garden will manage the Time and FRANCIS GILLON, formerly assistant at the Capitol has been promoted to the managership of the Garden; HERBERT GROVE, manager of the Fort Theatre, Rock Island, 111. has been promoted to city manager and will also supervise the new Esquire and the Spencer. BORGE IVERSEN, former manager of the Spencer will manage the Esquire and CARL NOACK has been promoted from assistant at the Fort to manager of the Spencer. WILLARD COGHLIN, who has been assistant manager of the Fox Theatre, Spokane, Wash., has been appointed manager of the Blue Mouse, Portland, Ore. MIKE HIGGINS, assistant manager of the State, Spokane, has been transferred to the Fox and FRED HOOPER, assistant at the Liberty replaces him at the State. MEL HABERMAN, doorman at the Fox has been promoted to assistant at the Orpheum and DICK MURPHY, doorman at the Liberty has been upped to assistant manager there. CLAYTON CORNELL is acting manager of the Rialto in East Rochester. The theatre has just been taken back from Sol Raives to whom it had been leased for a number of years. B. H. (BOB) PFOTENHAUER, manager of the State in Oklahoma City has been transferred to the Westland Theatres new house at Pueblo, Colorado. JACK ARTHUR leaves the managership of the Uptown Theatre in Toronto to become supervisor of the Famous PlayersCanada houses in western Ontario. He will have some 30 houses under him. FRED TREBILCOCK, his assistant at the Uptown has been promoted to managership of the theatre. C. CLARE WOODS has become manager of the Centre Theatre, Salt Lake City's newest theatre. CHARLES M. PINCUS replaces WOODS as manager of the Paramount which has just reopened. Springfield Wants Series Tickets, \ So Chakeres Gives Em "Tickets" With the citizenry of Springfield, Ohio, literally going "nuts" trying to obtain tickets for the World Series baseball games in Cincinnati, Manager M. H. Chakeres, of the Regent Theatre, took advantage of the situation and printed several hundred "tickets" to plug his showing of "Four Feathers." Part of the copy on one side read. "This is not a ticket — World Series Baseball — Cin i| cinnati vs. New York — For further informa H tion see other side." On the back was the copy, "For the world's best entertainment see 'Four Feathers' all in gorgeous Technicolor, etc." ' CLASSIFIED ADVERTISING Ten cents per word. No charge for name and address. Five insertions for the price of three. Money order or check with copy. Clafl£i6ed ads will appear as soon as received unless otherwise instructed. Address, Classified Dept., SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York City. I BOOKS SYSTEMATIZING THEATRE OPERATION, a condensed, easy-to-read book containing every important phase of theatre operation. Written by "Chick" Lewis. Sent postpaid upon receipt of $1.00 in cash, check or money order. Address. Showman's Trade Review 1501 Broadway, New York City. EQUIPMENT FOR SALE NEW AND FACTORY REBUILT theatre sound equipment for Simplex, Powers, Motiograph and Superior projectors at special low prices. Cash or terms. Sound Division, The CINCINNATI TIME RECORDER CO., Cincinnati, Ohio. PRINTING SERVICE 5,000 SMALL ENVELOPES, $8.90; 5,000 LARGE, $13.40; 10,000 giveaway tickets, $6.00; 20,000, $10.00. Send for samples. M & M PRINTING CO., West Frankfort, SERVICING SOUND— PROJECTION & SUPPLIES EXHIBITORS, PROJECTIONISTS & RADIO SERVICEMEN— Send only 3c stamp or self-addressed envelope for Trout's "HOW TO SUCCESSFULLY SERVICESOUND— PROJECTION & MAINTENANCE" BULLETINS. Sept.-Oct. Issue contains tips on speakers, setting sound lenses, repairing movements, data on soundprojection lenses, etc. You NEED these bulletins, whether you operate a deluxe or small theatre. Issued every two months, only publication of its kind devoted to Better Servicing! (Note — Due to increased size and more pages, small charge of 10c will be made for November and December issue. It will contain many articles and data; television, etc.) Consulting Engineers; free consulting service. — WESLEY TROUT, BOX 575, ENID, OKLAHOMA. SITUATIONS WANTED PROJECTIONIST — Experienced. Do Sign, Scenery Painting. Own P.A. System. References. W. Behrens, 902 N. Eighth St., Sheboygan, Wisconsin. AIANAGER — Many years successful operation. Can handle any kind of situation. Good exploiteer, contact, publicity man. Will accept any reasonable offer. Write MANAGER, 117 No. 13th St., Richmond, Ind. ■