Showmen's Trade Review (Oct-Dec 1940)

Page 24 SHOWMEN'S TRADE REVIEW October 5, 1940 Sept.1940, Index A listing of the highlights of the past month's issues of STR, indexed and crossindexed for ready reference. August 1940 Index Sept. 7, p. 36 Bulletin Board Sept. 14, p 38-39 Courting the Law Sept. 14, p. 37 Equipment Literature Bureau Sept. 14. p. 41 Equipment Selling Sept. 14, p. 35 Exploitation Campaigns— by pictures Abe Lincoln in Illinois Sept. 2b, p. 9 Andv Hardy Meets Debutante Sept. 7, p. 31 ; p. 30 Boom Town Sept. 7, p. 25, p. 31 ; Sept. 14, p. 10, p. 11 ; Sept. 28, p. 14 Edison, the Man Sept. 21, p. 28 Escape -• Sept. 14, p. 7 Foreign Correspondent Sept. 28, p. z$ Ghost Breakers Sept. 21, p. 28 Grand Ole Opry Sept. 28, p. 14 Granny Get Your Gun Sept. 28, p. 13 Great McGintv ~ Sept. 28, p. 16 He Stayed for BreakfasL.Sept. 28, p. 9, p. 14 I Love You Again Sept. 7, p. 37 Knute Rockne Sept. 28, p. 22 Lillian Russell Sept. 7, p. 39 ; Sept. 21, p. 25 Lucky Partners Sept. 14, p. 23; Sept. 21, p. 12, p. 25 New Moon Sept. 7, p. 37; Sept. 14, p. 13 Our Town Sept. 21, p. 25 Pastor Hall Sept. 28, p. 16 Pino cchio Sept. 21, p. 2o Primrose Path Sept. 7, p. 36 Pride and Prejudice Sept. 7, p. 37 Ramparts We Watch Sept. 28, p. 16 Sporting Blood Sept. 21, p. 25 They Drive bv Night Sept. 21, p. 28 Those Were the Days Sept. 28, p. 14 Torrid Zone Sept. 28, p. 16 Turnabout Sept. 7, p. 34 Tvphoon Sept. 7, p. 31 Virginia City Sept. 7, p. 23 Walt Disney Festival of Hits...Sept. 21, p. 13 When the Daltons Rode Sept. 28, p. 14 Exploitation Campaigns— by Stunts Card Reminders Sept. 7, p. 23 Letter Writing Contest Sept. 7, p. 37 Male Beautv Contest Sept. 7, p. 23 Music Shop Tieup Sept. 21, p. 16 Portable Derrick Ballyhoo Sept. 28, p. 14 Scare Headlines Sept. 7, p. 25 Smile Contest Sept. 28, p. 14 Taxi Cab Signs Sept. 7, p. 23 Telephone Numbers Broadcast Sept. 28, p. 14 Window Tieup Sept. 7, p. 39 Fire Prevention ...Sept. 14, p. 30 Hallowe'en Campaign Sept. 28, p. 13 Helpful Hints Sept. 7, p. 39 ; Sept. 21, p. 25 New Theatres Airlines News Theatre, New York Citv Sept. 14, p. 39 Alhambra, Alhambra, Calif Sept. 14, p. 29 Purdue University, Lafayette, Ind. Sept. 14, p. 31-32 Short Subjects — Exploitation Information Please Sept. 7, p. 30 March of Time Sept. 21, p. 20 Sword Fishing Sept. 28, p. 17 Teddy, the Rough Rider Sept. 28, p. 17 Threads of a Nation Sept. 28, p. 17 U. S. Navy 1940 Sept. 7, p. 31 Showmanalyses Brigham Young Sept. 14, p. 18 Hired Wife Sept. 7, p. 3o Strike Up the Band Sept. 21, p. 21 Westerner Sept. 28, p. 15 Theatre Garden Sept. 21, p. 16 Teaser Strips on Autos Gummed teaser strips, carrying heads^of the picture's four stars and the phrase, "Watch for 'Boom Town'," were used on back windows of one hundred private automobiles as part of the film's advance campaign put over by Sam Gilman for its showing at Loew's, Dayton. Asks Fans to Turn Critics Fans were asked to turn critics as part of the "I Love You Again" campaign put over by Robert Corbin, Michigan Theatre, Detroit. Corbin planted a contest in the local Times which required readers to see the film and submit reviews. Cash prizes and guest tickets were awarded the best entries. CLASSIFIED ADVERTISING Ten cents per word. No charge for name and address. Five insertions for the price of three. Money order or check with copy. Classified ads will appear as soon as received unless otherwise instructed. Address. Classified Dept., SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York City. BOOKS SYSTEMATIZING THEATRE OPERATION, a condensed, easy-to-read book covering every important phase of theatre operation. Written by "Chick" Lewis. Sent postpaid upon receipt of $1.00 in cash, check or money order. Address, Showmen's Trade Review, 1501 Broadway, New York City. FOR PROFITABLE, PRACTICAL IDEAS on showmanship, get the Encyclopedia of Exploitation. Written by showmen, for showmen, about showmanship. 462 pages of showselling contests, street stunts, lobby displays, newspaper advertising, tie ups, publicity, plus BARNUM'S LEXICON. Send check or money order for $3.50 (in Canada $3.75) to Showmen's Trade Review, 1501 Broadway, New York City. No C.O.D.'s or charge accounts. BUSINESS OPPORTUNITIES AGENTS WANTED FOR NATIONALLY ADVERTISED LINE THEATRE EQUIPMENT. Projectionists, Managers, make commissions during spare time. Box 513, Showmen's Trade Review, 1501 Broadway, New York City. FLOOR COVERINGS REVOLUTIONARY, SOFT SPONGE RUBBER AISLE RUNNERS — underfoot feels like a luxurious Oriental rug— noiseless, odorless, sanitary, waterproof, outwears ordinary carpet. Sample upon request. 30" wide, $1.95 yard. S. O. S. Cinema Supply Corporation, New York. NEW EQUIPMENT SITUATION WANTED "Boom Town" Sidewalk Poster With permission of the city authorities, Ray Hillary, Royal, Spirit Lake, Iowa, pasted a 24sheet across the sidewalk in front of the house as part of his "Boom Town" campaign. Hillary also arranged for a cute young drum majorette to take part in the American Legion State Convention parade, as part of the theatre's display in the show. GOLD SEAL DOUBLE ELECTRIC TICKET REGISTERS, regularly $295.00, now $99.75 ; FOUR BARREL COIN CHANGERS, pennies, nickels, dimes and quarters, $5.55 ; PINE SCENT CONCENTRATE, gallon $5.95 (sample free); OZONATORS, $9.95; 15 in. ELECTRIC CLOCKS, $8.95; MICROPHONE, amplifier, loudspeaker system, $39.50; EXCITER LAMPS, 33*; PHOTOCELLS, $2 95; MERCURY VAPOR 6 AMPERE RECTIFIER BULBS, $1.95; LEATHERETTE 50" wide, 69* yard; SUN ARC CARBONS, 5/6mm SUPREX COMBINATION, 100 sets $7.50; 9/13mm, 100 sets $3.95; BAUSCH & LOMB LENSES, $6.95; FILM SPLICERS, $4.19. S. O. S. CINEMA SUPPLY CORPORATION, New York. THEATRES EQUIPPED COMPLETELY AT RIDICULOUSLY LOW COST. Trades taken. Time payments. Now in our fourteenth year. S. O. S. CINEMA SUPPLY CORPORATION, New York. THEATRE MANAGER AVAILABLE, who knows how to sell pictures. 17 years motion picture experience. Thoroughly familiar all details house management from front_ to back, top to bottom. Trained in exploitation, tie-ups, advertising. Loyal, hard-working, sane and sensible. Age 35; married. Metropolitan New York only. Box 512. Showmen's Trade Review, 1501 Broadway, New York City. THEATRE FOR LEASE FOR RENT, MAJESTIC THEATRE, 800 seats, good opportunity. J. BLUMBERG, WAUKEGAN, ILLINOIS. THEATRES FOR SALE FOR SALE— Established circuit small town Michigan houses. Box 510 Showmen's Trade Review, 1501 Broadway, New York City. THEATRES WANTED WANTED: to lease or buy theatre, small town southern state; all particulars. J. L. ROGERS, Box 421, Newton, Miss. WANT LEASE Florida Theatre with or without equipment. White or colored. Box 511, Showmen's Trade Review, 1501 Broadway, New York City. USED EQUIPMENT TENSEN TWEETERS, $14.95 ; TONE FILTERS $4 95; SIMPLEX INTERMITTENT^ $6 95; MECHANISMS, $79.50; AMPLIFIERS, $9.95; SOUNDHEADS, $9 95 LOW INTENSITY ARCS, $24.50; RECTIFIERS, $24.50; PORTABLE SOUND FILM PROJECTORS, $95.00, POWERS PROJECTORS, $39.50; LENSES $2 95 WE'VE GOT IT — WHAT DO YOU WANT? S. O. S. CINEMA SUPPLY CORPORATION, New York. GOOD CHAIRS, 75* UP. STANDARD MAKES, VENEERS, PANEL BACKS, SQUABS, BOX SPRING, any pitch or width. BARGAIN LIST. Independent Seating Co., 628 Eleventh Avenue, New York City. 16 MM SOUND FILM PROJECTORS, ORIGINALLY $550.00, NOW $125.00. COMPLETE with 750 watt lamp ; 1600' arms ; amplifier; tubes; cables; loudspeaker. Excellent condition. Abeles Advertising Service, 636 Eleventh Avenue. New York City.