Showmen's Trade Review (Oct-Dec 1940)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00040
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

I VISITED THE M-G-M STUDIOS! By An Exhibitor FOR years I've read about the studio that makes the hits! UNTIL you see it with your own eyes you don't know the half of it! I SAW acres of activity, factories, mills ... 1 saw power plants, OFFICE buildings ... I saw miles of clean, wide streets lined with HUGE stages where dreams come true! I found STABILITY! SECURITY! I SURVEYED this exciting scene with the pride of partnership for truly THE solidity of this Studio is a cooperative responsibility between the MEN who make the pictures and we who exhibit them. I was at the PREVIEW of "Third Finger, Left Hand" (Myrna Loy, Melvyn Douglas). I ROARED with that howling audience and I predict it will top "I LOVE You Again." I sat with the first enthralled public to see "ESCAPE" that great film from a great book! (Norma Shearer is the Countess, Robert Taylor is the lover.) I laughed and wept at Judy Garland's "LITTLE Nellie Kelly" a darling of a show. I attended the historic preview OF "The Philadelphia Story," (a New Years Qift!) Here is box-office ENTERTAINMENT that sparkles with fun, romance and CAST! (Cary Qrant, Katharine Hepburn, James Stewart). I saw "BITTER SWEET" in the projection room! Such opulence of Technicolor SPECTACLE has never before graced the screen. SUCH music (Jeanette MacDonald, Nelson Eddy) has never been heard SINCE magic sound began! I'm thrilled to return to my theatre INSPIRED by the infectious pep of M-G-M, by my talks with IT'S down-to-earth producing staff, directors, executives, BY the many M-G-M stars and by the amazing group of YOUNG stars on the way UP! I saw the smoothest functioning ORGANIZATION that the amusement world has ever known. I'VE just signed a contract for 1940-41 with the one and ONLY outfit ... the Friendly Company of M-G-M!