Showmen's Trade Review (Oct-Dec 1940)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00077
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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October 12, 1940 SHOWMEN'S TRADE REVIEW Page 39 THE BACKLOG OF QUALITY TODAY— next week — next year — you know you can depend on each Eastman negative film to do its special work surpassingly well. This unvarying reliability — a true backlog of quality — keeps these films strongly entrenched as the favorites of the industry. Eastman Kodak Company, Rochester, N. Y. J. E. BRULATOUR, INC., Distributors Fort Lee Chicago Hollywood PLUS-X SIJPER-XX for general studio use when little light is available BACKGROLXD-X for backgrounds and general exterior work EASTMAN NEGATIVE FILMS