Showmen's Trade Review (Oct-Dec 1940)

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Page 48 SHOWMEN'S TRADE REVIEW October 12, 1940 Plastic Molded Screen Demonstrated by N. T. S. A demonstration of the new Walker American Corporation's Plastic Molded Screen was given in New York recently under the sponsorship of National Theatre Supply Co., exclusive distributors of Walker screens. For purposes of contrast, a screen made up of one-half of the new screen material and the regular Walker screen was used, and both black and white and Technicolor subjects were projected. From the standpoint of the viewer the portion of the screen which was of the new Plastic material far surpassed the other half of the screen used for the film showing, both with the black and white and chromatic films. Particularly noticeable to the observer was the distinctly cleaner and purer whites in contrast to black in the regular photography, and the more vivid reds and absence of greenish and brownish hues which characterize certain tones of the color photography as projected on other screens. It is worth noting, in connection with this report of an observer's opinion, that the screen used was made up of new material. That is to say, the regular Walker screen portion used for the demonstration was as new as the Plastic Molded screen material which made up surface used for the projection. Also, regular prints of feature pictures were projected. The joining vertically through the center of the two materials was skillfully done, and no very perceptible dividing line was present to cause a wide break between the half of the picture on the new screen and that half which was projected onto the older type. In addition to its reflective advantages, the sponsors declare that sound transmission is greatly aided and that lower fader levels may be used. The perforations are made in a sort of wave pattern across the material. These perforations, it is pointed out, are sealed, so to speak, with a thin coating of the same plastic substance which covers the projecting surface of the Plastic Molded Screen. In addition to adding to wear, it is claimed, this coating of the perforation prevents deterioration of the screen's sound-transmitting qualities. Watch the Temperature Keep a close watch on your house temperature these days. The weather varies so much, and often so quickly, that it either becomes too warm or too cold in the theatre before you realize it. Regulate the temperature as often as necessary to maintain the comfort of your patrons. -Advt LOWS KICKED THE BUCKET! yes Sir, Ole (Han Low Is Dead! Wagner Offers Budget Plan for Buying Theatre Sign Letters A new plan is being put in operation by the Wagner Sign Service, whereby any theatre can secure all necessary letters for typographical copy on a basis that will permit the larger letters to pay for themselves as they are used, the company states. This basis is as follows : After a reasonably small font of the base size letter has been purchased, arrangements can be made with the Wagner company to provide all of the larger letters that might be required and to remain the property of the theatre, in return for which the theatre will be placed on a budget plan of payment which will vary from $5.00 to $20.00 per week depending upon the size of the marquee and probable requirements in the way of letters. When the payments equal the price of the letters, all of the letters become the theatre's property. This eliminates the necessity for investment for large size letters. New Type Modernistic Exit Globe Offered by Kopp Glass Kopp Glass, Inc., Swissvale, Pa., glassware manufacturers, are introducing a modernistically designed Exit globe in which the electric bulb instead of being totally enclosed is open and designed in such a way as to throw a shaft of light on the door or step below. This arrangement has a decided safety advantage to persons using exits. The word "Exit" is imprinted on all sides so that the globes are readily discerned from many directions. They are available with either 3-inch or 4-inch letters on red, green or white glass and fit standard wall brackets. Says New Air Conditioning Plant Is Paying for Itself Remodeling operations at the 15-year-old 20th Century Theatre, Buffalo, N. Y., recently included replacement of the old carbon dioxide air conditioning equipment installed in 1925 by a modern Carrier system of 150-ton cooling capacity. The replacement, it was stated by Edward T. Murphy, vice-president of Carrier Corporation, has resulted in such sharp reduction in power, water and operating costs that the investment will be amortized within a few years. The new system utilizes two Carrier Freon compressors, each powered by a 75 horsepower synchronous motor. The evaporative condenser was connected to a direct expansion coil in the old air washer, but the distribution system did not require any further changes. 'Cinemaphone" Amph'fier Front panel of one of the new "Series B" theatre amplifiers introduced by S.O.S. company is illustrated here. The amplifier utilizes the new multi stage inverse feed-back, and features include built-in volume level meters. The units are being manufactured by S.O.S. Cinema Supply. Moral In Rhythm Through weather warm he did his bit To keep his patrons cool; But he forgot the heating plant — His patrons still are cool. Equipment Dealers to Sell Century Projector A twelvemonth marked by the introduction of many new important projection equipments received further note for productivity along the lines of equipment introductions with the recent completion of operations to produce the Century Projector in quantities to supply demands of its market. The Century is manufactured by Century Projection Company of New York. The pro Closeups of the new Century Projector. Above, a view of the driving side. The Century features a direct drive, four-bearing intermittent movement. At left, closeup of the operating side. The case is of cast iron and is one piece with the main frame. jection unit will be distributed through independent supply dealers throughout the U. S. Simplicity of design is one of many features stressed by the Century's sponsors for the new projector. Among these are a single shutter operation, which its makers declare passes more light from light source to screen than other 90-degree single shutters. As available special equipment, there is a double shutter attachment. The mechanism features a direct drive, four bearing movement, and other factors which the company making the Century emphasizes as improvements are : scientific air circulation for cool operation ; added space and accessibility for the threading operation ; a wider gate opening with gate easily removable for cleaning and inspection ; interchangeable and reversible film trap shoes ; high-speed micrometer lens focusing; driving shafts which run in greasesealed ball-bearings ; removable main drive shaft, vertical shaft and shutter shaft as complete units ; fewer gears than in other projectors and adaptability of the projector to various types of sound heads. The highly modern design, performance and economy of operation it is claimed, are distinguishing marks of the Century Projector.