Showmen's Trade Review (Oct-Dec 1940)

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^actd about the m ere to fJ3ui^ ^Jlieatre £lt u m men t ^&irecton This Directory lists the various brands or makes of equipment under the names of supply dealers in accordance with information furnished by the dealers whose names appear herein. Thus each dealer is authority for all data as to the particular brands or makes of equipments listed under his name, the publisher assuming no responsibility beyond that of reporting the statements of supply dealers listed by territories in the following pages. Since the bulk of all theatre equipment bought by exhibitors or theatre owners is purchased through local dealers, this method of presenting information about the local sources of supply for theatre equipment follows the course necessary to accomplish the purpose for which the Directory was designed — in compliance, it might be added, with the demand of exhibitors served by SHOWMEN'S TRADE REVIEW, for a practical, ready reference as to the sources of supply for theatre equipment and furnishings whose manufacturers distribute through dealer outlets and service organizations. The Directory emerges full-fledged as a service for theatremen following a long period of intensive work undertaken on behalf of improvement of the whole situation affecting the sale and purchase of theatre equipment. Always the most important link between the manufacturer of equipment and the ultimate buyer, the theatre equipment dealer by means of this Directory, is brought to the fore as the point of contact between the manufacturer and the theatre owner or builder whose wants are supplied by factories and laboratories. Contents and Format Copyrighted 1940 by Showmen's Trade Review, Inc. All Rights Reserved