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Page D-4
SHOWMEN'S TRADE REVIEW
October 12, 1940
Exclusive with American Seating
"Come-Again" Comfort
(Foam Rubber over Spring Arch)
B AMERICAN odifbrm
Restful 1 Chairs
American Seating Company now brings you an exclusive, il theatre chair comforr development — Foam-Rubber-overSpring-Arch.
Foam Rubber molds itself to every body curve; durable — retains its shape and resiliency indefinitely; self-cooling — every movement of the occupant circulates air through myriads of cells.
In American Bodiform and Avion theatre chairs, an exclusive comfort feature is the hammock-like spring-arch support of the foam rubber deck. American Foam Rubber cushions are molded to fit the spring-arch unit and are double thick at the front edge of the seat. The combination of the downy softness of foam rubber and the form-fitting spring-arch foundation gives a degree of comfort unequalled by any other construction.
Investigate this exclusive "Come-Again" comfort feature. Write for free booklet Foam-Rubber-over-Spring-Arch, or call our nearest office.
(./// ./«./) /-A u >/«.«. v/i: ./«.>'•/• <""./'.>.' feature — foam-rubber -over -spring-arch
Some Recent Foam-Rubber-over-Spring-Arch Bodiform and
Avion Installations
Carlos Theatre. .San Carlos, Calif. Nemo Theatre New York City
Hollywood Theatre . Detroit, Mich. Palace Theatre McAdoo, Pa.
State Theatre . . . .Columbus, Ohio Castor Theatre. . .Philadelphia, Pa.
Fox Theatre Sedalia, Mo. Cameo Theatre . . Miami Beach, Fla.
Bijou Theatre . . Battle Creek, Mich. Liberty Theatre . . McKeesport, Pa.
Fox State Theatre . SanDiego, Calif. Lark Theatre Larkspur, Calif.
GRAND RAPIDS, MICHIGAN
Pioneers and pacemakers in theatre, auditorium, school, church, stadium and transportation seating • Branch Offices and Distributors in Principal Cities