Showmen's Trade Review (Oct-Dec 1940)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00096
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Page D-10 SHOWMEN'S TRADE REVIEW October 12, 1940 MASSACHUSETTS liCHIGAN Boston AMERICAN SEATING CO. 131 Clarendon St. Theatre Chairs CAPITOL THEATRE SUPPLY CO. 28 Piedmont St. -Llberty 6797 Pro j ectors — Motiograph Sound System — Mirrophonic Projector Parts— LAVEZZI SUPER-SERVICE Generators — Robin Rectifiers — Baldor, Benwood Linze Projector Lamps — Ashcraft, Brenkert Lens Equipment — Bausch & Lomb Screens — DaLite Chairs — Ideal Carpets — Alexander Smith Changemakers — Universal Ticket Registers — General Register Curtain Control — Vallen Spotlights — Capitol, Kliegl Incandescent Lamps — Westinghouse Cooling Equipment — Sturtevant Vacuum Cleaners — Nat'l Super Service Sign Letters— WAGNER JOE CIFRE, INC. 37 Winchester St. -Llberty 0445 Projector Parts— LAVEZZI SUPER-SERVICE Generators — Automatic Devices Rectifiers— STRONG Projector Lamps— STRONG Incandescent Lamps — General Electric Vacuum Cleaners — Nat'l Super Service Sign Letters— WAGNER INDEPENDENT THEATRE SUPPLY COMPANY, INC. 28 Winchester St -Liberty 0051 Projectors — Wenzel Sound System — Weber, Wenzel Generators — Century Rectifiers— STRONG Projector Lamps— STRONG Lens Equipment— Bausch & Lomb, Kollmorgen Screens — DaLite, Hurley Chairs — International Carpets — Leedom Changemakers — Brandt Ticket Registers — General Register Curtain Control — Vallen Spotlights — Century, Neumade Incandescent Lamps — Westinghouse Cooling Equipment — Airite, Century Vacuum Cleaners — Nat'l Super Service Sign Letters — Adler NATIONAL SCREEN SERVICE 36 Melrose St. Liberty 4476 Frames and lobby display equipment NATIONAL THEATRE SUPPLY CO. 40 Piedmont St -Liberty 3294 Projector— SIMPLEX Projector Lamps— SIMPLEX, Peerless Sound System— SIMPLEX 4 STAR Generators — Hertner Lens Equipment — Bausch & Lomb Rectifiers— SIMPLEX Screens — Walker Chairs — Irwin Carpets— Alexander Smith Changemakers — Ooinometer Ticket Registers — Timco Curtain Control — Vallen Incandescent Lamps — General Electric Cooling Equipment — American Blower Vacuum Cleaners— Nat'l Super Service Sign Letters— WAGNER MINNESOTA Detroit Minneapolis AMERICAN SEATING CO. 153 East Elizabeth St. Theatre Chairs AMUSEMENT SUPPLY COMPANY -Cadillac 3440 208 W. Montcalm St. Proj ectors — Wenzel Sound System — Mirrophonic Generators — Robin Projector Lamps — Brenkert Lens Equipment — Bausch & Lomb Screens — DaLite Carpets — Mohawk Changemakers — Johnson Ticket Registers — General Register Incandescent Lamps — General Electric Vacuum Cleaners— Nat'l Super Service CINEMA SUPPLIES, INC. 331 Holden St. Bridgeport 2201 (Data as required by STR not supplied) AMERICAN SEATING CO. 1011 Currie Avenue Theatre Chairs FROSCH THEATRE SUPPLY 38 Glenwood Ave. "ERNIE" FORBES THEATRE SUPPLY THEATRE SERVICE & SUPPLY CO. 112 Arlington St. Liberty 0356 Projectors — Motiograph Rectifiers— FOREST, STRONG Projector Lamps — General Arc Lens Equipment — Bausch & Lomb, Ilex, Selsi Screens— FOREST Spotlights — Golde, Neumade Incandescent Lamps — General Electric Springfield LARSEN THEATRE SUPPLY CO. 334 Worthington St. 3-2932 Projector Parts— LAVEZZI SUPER-SERVICE (Other data as required by STR not supplied) -Cadillac 1122-1123 214 W. Montcalm St. Projector — Brenkert Sound System — RCA Projector Parts— LAVEZZI SUPER-SERVICE Generator — Century, Robin Rectifier — Benwood Linze Projector Lamp — Brenkert Projection Lenses— Bausch & Lomb, Projection Optics Lens Equipment— Bausch & Lomb Screens— DaLite, RCA Carpets — B igelo w Sanford Changemakers — Johnson Ticket Registers — General Register Curtain Control — Mort Green Spotlights— Best, Brenkert, Golde Incandescent Lamps— Birdseye, General Electric Cooling Equipment — Reynolds McARTHUR THEATRE EQUIPMENT CO. 2501 Cass Ave -Cadillac 5524 Projector — Motiograph Sound System — Mirrophonic Projector Parts— LAVEZZI SUPER-SERVICE Generator — Century Projector Lamp— Ashcraft Cyclex, Brenkert Lens Equipment— Projection Optics Screens — DaLite Chairs — Ideal Carpets — BigelowSanford Changemakers — Coinometer, Lightning Ticket Registers — General Register Curtain Control — Clancy Spotlights — Neumade Incandescent Lamps — General Electric Cooling Equipment— Century, General Electric Vacuum Cleaner — Nat'l Super Service NATIONAL SCREEN SERVICE 2949 Cass Ave. Temple 1-0790 Frames and lobby display equipment NATIONAL THEATRE SUPPLY CO. 2312 Cass Ave. Cadillac 2447 Projector— SI M PLEX Projector Lamps— SIMPLEX, Peerless Sound System— SIMPLEX 4 STAR Generators — Hertner Lens Equipment — Bausch & Lomb Rectifiers— SIMPLEX Screens — Walker Chairs — Irwin Carpets — Alexander Smith Changemakers — Coinometer Ticket Registers — Timco Curtain Control — Vallen Incandescent Lamps — General Electric Cooling Equipment — American Blower Vacuum Cleaners — Nat'l Super Service Sign Letters— WAGNER What Showmen say about SHOWMEN'S TRADE REVIEW "... I don't see how it is possible to improve something that is already so good." KERMIT C. STENGEL, President, Rockwood Amusements, Inc., Nashville, Tenn. — Bridgeport 1166 Projectors — Brenkert Sound System — RCA, Ultraphone Projector Parts— LAVEZZI SUPER-SERVICE Generators — Automatic Devices Rectifiers — Baldor Projector Lamps — Brenkert Lens Equipment — Bausch & Lomb Screens — DaLite Chairs — Air-Loc Carpets— CHASE SEAMLOC Changemakers — Johnson Ticket Registers — General Register Curtain Control — Automatic Devices Incandescent Lamps — General Electric Cooling Equipment — U. S. Vacuum Cleaner — General Electric, Nat'l Super Service NATIONAL SCREEN SERVICE 1105 Currie Ave. Atlantic 5517 Frames and lobby display equipment NATIONAL THEATRE SUPPLY CO. 56 Glenwood Ave. Main 8273 Projector— SIMPLEX Projector Lamps— SIMPLEX, Peerless Sound System— SIMPLEX 4 STAR Generators — Hertner Lens Equipment — Bausch & Lomb Rectifiers— SIMPLEX Screen — Walker Chairs — Irwin Carpets — Alexander Smith Changemakers — Coinometer Ticket Registers — Timco Curtain Control — Vallen Incandescent Lamps — General Electric Cooling Equipment — American Blower Vacuum CJeaners — Nat'l Super Service Sign Letters— WAGNER WESTERN THEATRE EQUIPMENT EXCHANGE 45 Glenwood Ave. Geneva 2066 (Data as required by STR not supplied) DON RULIFFSON SUPPLY CO. 1011 Currie Ave. BR 3717 Proj ectors — Motiograph Sound System — Motiograph Generators — Robin Rectifiers — Benwood Linze Projector Lamps — Ashcraft Lens Equipment — Selsi Screens — Hurley Ticket Registers — General Register Curtain Control — Vallen Spotlights — Golde, Neumade Incandescent Lamps — General Electric MISSOURI Kansas City AMERICAN SEATING CO. 210 West Eighth St. Theatre Chairs INDEPENDENT THEATRE SUPPLY CO. -Grand 0708 110 West 18th St.— Rectifiers — Goodall Screens — Theatre Screen Corp. Chairs — General Incandescent Lamps — General Electric MISSOURI THEATRE SUPPLY CO. 115 W. 18th St. Grand 2864 Projector Parts— LAVEZZI SUPER-SERVICE (Other data as required by STR not supplied)