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WHY BEAT AROUND THE BUSH!
Here are the FACTS!
FILM DAILYOCT. 2, 1942
judy Garland in 'For Me and My Gal' with George Murphy, Gene Kelly, Marta Eggerth, Ben Blue. Screen Play by Richard Sherman, Fred Finklehoffe and Sid Silvers • Original Story by Howard Emmett Rogers • Directed by Busby Berkeley Produced by Arthur Freed • A Metro-Goldmine-Mayer Picture.
Editorial
New Faces
. . . Iftetro has 'em
B7 CHESTER B. BAHN
METRO admittedly doesn't need to be told by this sidelines commentator that it has a box office honey in its nostalgic bitter-sweet saga of vaudeville, "For Me and My Gal," for the Judy Garland starrer generally has received the accolade from experienced trade reviewers and from picture-wise showmen who caught it at the screenings.
It's a safe bet, too, that the judgment so rendered will be substantiated by the extended playing time and the heavy grosses that will come along in due course. On merit, it rates a long stay on the Main Stem here .... and it will mop up as well in the smallest of the country's junctions.
TAKING the ball from that point, a cou' pie of remarks upon what Metro has done in "For Me and My Gal" may rate space and exhib. cogitation. For instance, you hear a lot these days from theater operators about that need (it's perennial) for new faces on the screen.
Okay, in "For Me and My Gal" Metro gives the nod to a quartet — Gene Kelly, snapped up by Metro on the basis of his Broadway performance in "Leave It to Me"; Richard Quine, who made his pic bow in "Babes on Broadwv" after stage and radio
experience; Marta Eggerth, from the Continental and English screen via the Broadway musical, "Higher and Higher," and Keenan Wynn of the stage Wynns, making his first screen appearance.
For the record, it might be interpolated that "For Me and My Gal" was a valuable story property, packing a hefty dramatic and romantic wallop. So it took producer courage to, among other things, toss the male lead to a stage show dancer. But that courage happened to have been underwritten by what assays as producer sensitivity, a faculty firmly entrenched in Culver City. And, per schedule, the results are exceedingly happy.
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|/ELLY clicks emphatically, and not as a dancer alone. He .has personality. He can act. And he is photogenic. Given the right roles, the proper build-up (and you can cou^t on Metro to see to both), and he's definitely "in."
Quine and Wynn have lesser opportunities, but they'll be heard from. Which applies equally as well to Miss Eggerth who possesses that certain something. She*s as luscious an import as ever has come from Hungary.
So don't worry too much about new star material. Metro has four candidates in this picture alone .... and, take the studios' word for it, there are 36 more in Culver City.
P.S. Judy Garland tops her past performances in this one. And Busby Berkeley rates five or six bows a la the old Palace for his direction.
and it's going to be the Astor's pet picture! ""FOR ME AND MY GAL""-OCT. 21st-ASTOR THEATRE
(Naturally the World Premiere is at the world-famed show-shop!)