We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
24 SHOWMEN'STRADEREVIEW June 3.
Exploitation Highlights From the Nation's Showme
A colorful false front, topped by a 24-sheet mounted above the marquee was used to attract attention to the showing of Republic's "The Fighting Seabees" at the Uptown Theatre, Kansas City, Mo. The picture also played day and date in same city at Esquire and Fairway.
Since many theatre fronts are patterned along the lines of that of the Fox Palace Theatre in Milwaukee, Wis., it should be comparatively easy to duplicate the impressive facade and marquee display on 20th Century-Fox's "The Song of Bernadette," prepared under the direction of Manager Robert Brose and Circuit District Manager William Gehan. Front drew attention.
ENDS TONIGHT Humphrey Bogart •■ACTION IN THE NORTH ATLANTIC" Plus Loretta Young "THE DOCTOR TAKES A WIFE"
STRAND
Open 6:30 Week Days Contlnuons From IrSO Sat and Sun.
FRIDAY -SATURDAY
DOUBLE-WESTERN JAMBOREE Who is the King of the Cowboys?
"BOOTS AND SADDLES'
with Smiley Bumette
Plus "THE BAT MAN" and LATEST NEWS REEL
Reproduced herewith is a newspaper layout used by Richard Peffley, city manager of Northio Theatre in Fremont, Ohio, to advertise a "DoubleWestern Jamboree" at the Strand Theatre. Peffley used th provocative question, "Who is the King of the Cowboys?" to draw attention to the program whic featured Republic's Gene Autry and Roy Rogers in "Boots and Saddles" and "Billy the Kid Returns." Th features were second run, but by doubling them and selling them as noted, past records were broker
hiere is a section of a window promoted from a furniture store by Manager Will Singer of the Brandeis Theatre, Omaha, to help him sell Columbia's "What a Woman!". Is there a furniture dealer in your community? If so, try a tieup.
FOR IDHOm tHEJtamis
Groesbeck paintings of the principal charact and a display of copies of the Ernest Hemingv, book on the small table blend with the ba([j ground and fashions of this window crea, for the Tulsa engagement of Paramount's Whom the Bell Tolls 'at the Ritz and Maje; theatres by Richard Staines of Vandeve
An example of the sort of music tieup you can make on United Artists' "Voice in the Wind" is shown in the above photograph of the window arranged by Roxy's Music Shop for the recent world premiere of the film at Camden, N. J. Tieup is on RCA Victor album of The Moldau, important in plot development.
This impressive inner-lobby display "honor Atlanta's flying heroes" was conceived by M; ager Bill Aiken of Loew's Grand, Atlanta, C and executed by the theatre artist, Sid Smi It was used in conjunction with the theatr engagement of MGM film, "A Guy Named Joi