Showmen's Trade Review (Jul-Sep 1945)

Record Details:

Title:
Showmen's Trade Review
Date:
Jul-Sep 1945
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00054
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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in iis the symbol of progress and preference in trade papers. Motion picture showmen, alert to their need for a complete, concise and comprehensive trade paper as a necessary adjunct to the successful day to day operation of their business are alert to the practical progressiveness of STR. Their unanimous stamp of approval is reflected by the circulation figures, voluntary subscriptions which truly mirror the '^preferred" position of STR on the desks of America's practical showmen. Their preference is for a paper that concentrates on service, squareshooting and hard-hitting showmanship. This constant policy over twelve brief years has earned that preference for the Service Paper of the Industry. SHOWMEN'S TRADE REVIEW