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From Bos ley Croivther's Article, N. Y. Times, September 28. 1947
WE'LL give you three guesses (and no fair peeking) as to what picture showing today is doing the most amazing business, not only in New York but all around. Give up? All right, we'll tell you. It's the oldie, "Gone With the Wind." And if that doesn't strike you as surprising, you are much more blase than we. Now in its fifth week at Loew's Criterion, where it has been steadily packing the house, and doing likewise in other cities, it looks good for one of the "big money" films of the year.
Indeed we are of the opinion that this eagerness for "Gone With the Wind" is occasioned by wide common knowledge that it is full, rich entertainment on the screen. This knowledge, of course, is circulated by those who have seen the film, and it must be a major inducement when one considers most pictures of today. But it is also of large significance that audiences seeing this film are composed in considerable measure of those who have never seen it before. Spot checks of audiences in Loew houses around the country where the epic is now showing have revealed that approximately three-quarters of those seeing it in the afternoons are "first-timers" and that onequarter of the night audiences (mostly elders) is a pristine crop. In short, between 35 and 40 per cent of the customers today are youngsters (and possibly a few oldsters) who have become moviegoers since the film was last released. .
WHAT PICTURE IS DOING THE MOST AMAZING BUSINESS TODAY?"
asks Bosley Crowther in the N. Y. Times and here's his answer:
GONEWIIB
THE WIND
DAVID O. SELZNICK'S PRODUCTION, RELEASED BY fA-Q-H
CLARK GABLE NEVER TIRES OI HOLDING VIVIEN LEIGH!
7\h WEEK IN NEW YORK
and still big!
lOfh WEEK IN FRISCO
and still S.R.O.
9th WEEK IN LOS ANGELES
and very strong !
Completed Engagements : 4 WEEKS: Detroit, Atlanta, Buffalo, Washington, D. C, St. Louis 3 WEEKS: Cincinnati, Toledo, Seattle, Pittsburgh, Worcester 2 WEEKS: Baltimore, Boston, New Orleans, Dallas, Indiana polis, Kansas City, Louisville, Denver, Memphis, Columbus Rochester, Birmingham, Akron, Providence, Dayton, Salt Laki City, Nashville, Bridgeport, New Haven, Cleveland and manj more.