Showmen's Trade Review (Oct-Dec 1948)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1948
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00048
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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Mate N\ine Mefro-Cofe/: It's the new cry that's sweeping the nation! Showmen tell us that M-G-M is tops with ticket-buyers from Coast to Coast. They loved Leo's big, gay Summer attractions and it's in the air everywhere that M-G-M's got the top pictures for Fall and Winter, too! For instance: "Julia Misbehaves," the talk of New York, is destined to be one of 1948 's biggest grossers. (Use the teaser below by substituting your theatre name. Actual size 2Co Is.) THREE MUSKETEERS" PREVIEW! WOW! Let's face it! M-G-M hus the greatest commercial property it has had since "Gone With The Wind." We told you about the Coast Preview, and last week at Loew's 72nd St. Theatre we saw its magic with our own eyes and heard the tumultuous cheers of a capacity audience! Watch! Wait! A new Boxoffice Giant is born! at the in M.&M'$ comedy surprise oftheyear/ THERE'S A BIG ONE COMING! rb | M-G-M 'presents ^ Alexandre Dumas* * TheXhree 4r Musketeers <T%t .lorring rb LANA TURNER rb GENE KELLY * JUNE ALLYSON * VAN HEFLIN J£ ANGELA LANSBURY COIOR BY 4 Technicolor rb 1 rfc rib *$* rb ^ rb *!* rb rt» rl '? rb rfr rb rb rb rt» rb rb ^ rb ♦ rt* rb rb *b rb rb WORLD * PREMIERE ^ Soon! with FRANK MORGAN • VINCENT PRICE • KEE NAN WYNN • JOHN SUTTON • GIG YOUNG Screen Piny by ROBERT ARDREV . Directed by GEORGE SIDNEY . Produced by PANDRO S. BERMAN M-G-M presents GREER GARSON • WALTER PIDGEON in "JULIA MISBEHAVES" • PETER LAWFORD • ELIZABETH TAYLOR CESAR ROMERO • Lucile Watson • Nigel Bruce • Mary Boland Reginald Owen • Screen Play by William Ludwig, Harry Ruskin and Arthur Wimperis • Adaptation by Gina Kaus and Monckton Hoffe Based Upon the Novel "The Nutmeg Tree" by Margery Sharp Directed by JACK CONWAY • Produced by EVERETT RISKIN Above : Another ad (Actual size 3Cols.) that tells New Yorkers about M-G-M leadership.