Showmen's Trade Review (Oct-Dec 1949)

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SHOWMEN'S TRADE REVIEW, October 15, 1949 E-9 SELLING MEDIUM CROSBY CHILDREN IfiEGTICUT "J?,"'^ YANKEE lONpA FLEMING ADULTS TOM BROWir: DUKE QFI CHICAGO! AUDREY LOHci ^¥lUAVttfnDTU OCTOBER" 7Tr WAGNER CHANGEABLE COPY DISPLAYS COLORFUL PLASTIC LETTERS 5 Colors — 5 Sizes 4" — 6" — 8"— 10" Shock-proof 17" Only Wagner letters can be stacked without warping — only Wagner letters are pressureadjustable from easy slide to hurricane-proof. BY A SIMPLE ADJUSTMENT OF THE BARS, WAGNER LETTERS CAN BE LOCKED IN PLACE SO THAT THEY WILL NOT SLIDE NOR BLOW OFF THE BOARD. ALUMINUM LETTERS The world's largest range of sizes, styles and colors. Patented slotted method of mounting prevents freezing to sign. SINGLE PANEL FRAMES ANY SIZE Another Wagner exclusive. Because of their much stronger construction, Wagner WindowType frames can be built in larger sections than is possible with any other design. Vitally important with drive-ins. The most economical to maintain. Lamps, neon and glass replaced in any section without disturbing other portions and WITHOUT REMOVING FRAMES. Announcing the //^i/^ WAGNER LUMINOUS COLOR-LITE PLASTIC LETTERS 4" and 6" sizes in lively flaming red. Present a BRILLIANT NEON-LIKE APPEARANCE with NO SPECIAL ILLUMINATION. Only a jew of the many Wagner Products WAGNER SIGN SERVICE, INC.! 218 S. Hoyne Ave. Chicago 12, III. i 1* I i 14 i li i ■ ' 111 #■11 »«tiii USE COUPON TO REQUEST CATALOG ON EFFECTIVE SHOW-SELLING EQUIPMENT Pleass send BIG free catalog on Wagner theatre display equipment, the largest line in the world. /NAME THEATRE STREET CITY & STATE