Showmen's Trade Review (Oct-Dec 1949)

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E-22 SHOWMEN'S TRADE REVIEW, October 15, 1949 A. P. STEWART— Owner, Franklin Theatre, Durham, New Hampshire — quarter-century independent exhibitor and 19-year RCA Service customer — declares: "Your sound service is my sound investment." To get the benefits of RCA Service^ — write: RCA SERVICE COMPANY, INC., Radio Corporation of America, Camden, N. J. f^ejmemie YOUR THEATRE TO REJUVENATE YOUR BOXOFFICE Send your rough sketches or plans for free estimate & color rendering Atnaiinq New Kind of POP CORN SEASONING NONE OTHER LIKE IT Make your pop corn the best tasting in town with this great new seasoning. Looks like butter. Tastes like butter. Gives pop corn that rich, buttery goodness. Powerful sales stimulator. Write today. I'll send full details without obligation. Low price. Also facts on my super, patented "Volumized" pop corn, as well as complete popping supplies. Write HOWARD C. SMITH, Pres., today. AMERICAN POP CORN CD.sioux city ia. Keep Up With the Times Read the advertisements in Showmen's Trade Review New Aids for Showmen (Continued from Page E-21) stressed by the large number of exhibits devoted to that grovi'ing aspect of theatre business. C. Cretors Co. presented a line of popcorn machines — with or without associated candy counters — varied enough to meet the needs of any theatre from the smallest "shooting gallery" to the largest drive-in. Manley, Inc., featured their Stadium Model (pictured on Page E-8 of STR for September 17th) with its rated capacity of 30 bushels of popped corn per hour. Supurdisplay showed a butter dispenser for popped corn; and West Coast Sheet Metal Works popcorn warmers both as single units and built into candy stands. Candy stands with or without popcorn provisions were also offered by Sinicrope & Sons and Supurdisplay. Lion Manufacturing Company presented a large-size, cup-dispensing Coca-Cola machine. Other dispensers for carbonated and non-carbonated beverages were exhibited, some in full operation, by Anderson & Wagner, Inc., Carbonator Supply Co., and Norge Division of Borg Warner Corporation. Other Novel Items Among novel items brought before visitors to the convention was the product of Balch Glass Exit Door Release, a new device whereby a clear glass door remains locked until released by the weight of a person approaching it from inside. And there were fluorescent posters, advertising coming attractions, supplied by Midwest Poster Exchange and illuminated by the ultra-violet equipment of Black Light Products. A number of mechanisms associated with the sale of tickets were shown. General Register Company's Automaticket control boxes were displayed in new finishes of gleaming silver and gold. Theatre Control Corporation and GoldE exhibited new ticket boxes (the former with automatic registering devices) and Coinometer Corporation presented a new and highly compact coin player machine. {Continued on Page E-23) Heywood-Wake field Comfort Displayed by B. F. Shearer Company at the recent international convention in San Francisco, these Air-Flo chairs, leaders of the Heywood-Wakefield line, feature springbase design, reclining action, coil spring seat and back construction, and sponge rubber arm caps. ADVERTISERS' INDEX Equipment & Maintenance Sec. Adler Silhouette Letter Co E-19 3021 W. 36 St., Chicago 32, 111. American Pop Corn Co E-22 Sioux City 6, Iowa American Seating Co E-16 9th & B'way, Grand Rapids 2, Mich. The Ballantyne Co E-21 1707 Davenport St., Omaha, Neb. Capitol Stage Lighting Co E-21 527 W. 45 St., N. Y. 19, N. Y. Century Projector Corp E-23 729 7th Ave., N. Y. 19, N. Y. C. Cretors & Co E-2 620 VV. Cermak Road, Chicago 16, 111. F & Y Building Service E-18 328 E. Town St., Columbus 15, O. Forest Mfg. Corp E-13 9 \V. Park St., Newark, N. J. General Die & Stamping Co.. . . E-16 266 Mott St., N. Y. 12, N. Y. General Register Corp E-20 36-20 33rd St., Long Island City 1, N. Y. Ideal Seating Co E-21 517 Ann St., Grand Rapids, Mich. Int'l Projector Corp Back Cover 55 LaFrance Ave., Bloomfield, N. J. Kollmorgen Optical Corp E-12 2 FrankHn Ave., Bklyn. 11, N. Y. Lorraine Rubber Engineering Co. E-20 286 Fifth Ave., N. Y., N. Y. Motiograph Inc E-19 4431 W. Lake St., Chicago 24, 111. National Carbon Co E-4 30 E. 42 St., N. Y. 17, N. Y. National Super Service Co., Inc. E-17 1951 N. 13 St.. Toledo 2, O. National Theatre Supply E-13 92 Gold St., N. Y., N. Y. Novelty Scenic Studios, Inc E-22 32 \V. 60 St.. N. Y. 23, N. Y. RCA Service Corp.. .E-16, E-18, E-20, E-22 Front & Cooper Sts., Camden, N. J. S.O.S. Cinema Supply Corp. E-18, E-19 602 W. 52 St., N. Y. 19, N. Y. B. F. Shearer Co E-23 2318 Second Ave., Seattle 1, Wash. Sportservice, Inc E-13 703 Main St., Buffalo, N. Y. Strong Elec. Corp E-3 51 City Park Ave., Toledo 2, O. Wagner Sign Service, Inc E-9 218 S. Hoyne Ave., Chicago 12, III. Wenzel Projector Co E-17 2505-19 S. State St., Chicago 16, 111. While every precaution is taken to insure accuracy, we cannot guarantee against the possibility of an occasional change or omission.