Showmen's Trade Review (Oct-Dec 1949)

Box-Office Slants All the King's Men {Continued jrom Page 25) Scant entertainment quality demand the best in showmanship. The film has almost unlimited exploitation possibilities not the least of which is the fact that it was adapted from a popular novel, and efforts in its behalf should be amply rewarded at the box-office. This looks like a sleeper. Cast: Broderick Crawford, John Derek, Joanne Dru, John Ireland, Mercedes McCambridge, Shepperd Strudwick, Ralph Dumke, Anne Seymour, Katherine Warren, Raymond Greenleaf. Credits: Directed by Robert Rossen. Written for the screen by Robert Rossen. Photography, Burnett GufTey. Based on the novel, "All the King's Men" by Robert Penn Warren. A Robert Rossen Production. Associate producer, Shirley Miller. Musical score, Louis Gruenberg. Musical direction, Morris Stoloflf. Plot: The courageous fight made by a farm-county politician against a crooked political machine attracts the attention of a newspaper reporter. When his paper refuses to print his articles in support of the fight, the reporter quits his job to join forces with the politician. Within a short time they have gained enough strength in rural districts to win the governship of the state. However, the politician's ambition grows with his success, until in his ruthless quest for power, he destroys his family, the reporter's family, and brings about his own assassination. Comment: "All the King's Men" is Americana with the strength of legend, although contemporary to this generation. It has been held fresh in general interest through the best selling novel of the same name. The popularity of the novel and the closeness with which the picture follows the life of Huey Long offers almost unlimited exploitation possibilities. High production values, and strong performances make the film look like a sleeper. Lack of marquee strength demands that the picture be sold, but it deserves the best in showmanship, and should pay an ample reward at the box-ofiice. Broderick Crawford's skillful character delineation of the man who almost succeeded in setting up a monarchy in one of America's 48 states during the last decade, is a notable performance. John Ireland does a commendable job as the reporter who, disillusioned and uncertain, puts his faith in Crawford. Joanne Dru is lovely and her performance is convincing, while Mercedes McCambridge is outstanding as the cynical young woman who deserts the machine to ride Crawford's political bandwagon to the top. Robert Rossen's direction takes full advantage of the meaty material with which he worked. VIEWS ON NEW SHORT SUBJECTS THE HUNTER (20th-Fox— 9802) Movietone Specialty. 8 mins. More effective photography by the Swedish Arne Sucksdorff, whose "Symphony of a City" and "Struggle for Survival" excited comment. Like the others, this one is unaccompanied by narration. A scene of pastoral peacefulness is established; it is broken by the entrance of a hunter, but he finally is caught by the peaceful spell and puts down his gun. Release date, Aug. '49. FUTURE CHAMPS (20th-Fox— 9304) Sports Review. 9 mins. Young skiers in Michigan and swimmers in Florida go through their paces while Mel Allen narrates. Release date, July, '49. CLASSIFIED ADVERTISING 'liewmen's Shopping Gaide BUSINESS BOOSTERS CALLING ALL GENE AUTRY AND WESTERN FANS! Sensational Triple Feature Giveaway! Autry's autograph, colored large photograph plus the finest approved 10c Western Comic Books. Price 3c per Combination. Sidney Ross, 334 West 44th St., N. Y. 18, N. Y. BUSINESS WANTED ONCE IN A LIFE TIME FOR REAL SHOWMEN. We have a few territories open on two special roadshow film attractions. Proven successes. Only Manpower and money need apply. Contact Cir. 6-5883, Nathan Cy Braunstein, 723 7th Avenue, New York City. DRIVE-IN THEATRE EQUIPMENT DRIVEINS— NOW'S THE TIME! Order your equi;?ment on Lay Away Plan. We'll deliver whenever you're ready. Complete Dual 35nun outfits from $1,595.00; Dual 16mm Amproarcs $1,795.00; In Car Speakers $15.97 pair; Marquee Letters 35c up. Time Deals Invited. Write for 1949 catalog with special Drive-In Section. Dept. b — S.O.S. Cinema Supply Corporation, 602 W. 52nd Street, New York 19. EQUIPMENT WANTED OLD THEATRE ORGANS, Orchestropes, coin operated pianos and any self playing instruments also music rolls. L. Kerstein, 32 South St., Freehold, N. J. NEW EQUIPMENT FILM CABINETS— $2.95 SECTION; Britelite soundscreen, 35c foot; Rectifier bulbs, first quality, $5.15; Rewinders, $9.35 set. What do you need? Star Cinema Supply Company, 441 West 50th Street, New York 19, N. Y. NEW TOO? YESIREE! WITH COOPERATION of manufacturers S.O.S. has assembled latest booth equipments for Theatres and Drive-Ins at 50 per cent of market price! Time Deals and Trades Too! Dept b — S.O.S. Cinema Supply Corporation, 602 W. 52nd Street, New Vork 19. SAVE ON SUPPLIES AT S.O.S.— Rectifier Bulbs, 15 Amp. $4.95; 6 Amp. $2.95; Automatic Enclosed Rewinds $69.50; 2000' Film Cabinets $3.50 section; White Screens 30^c sq. ft.; Masking 36" width 69c yd.; Intercom Telephones $9.95 pair; Crystal Pickups $1.75. Send for free 1949 catalog showing hundreds other values. Dept. b — S.O.S. Cinema Supply Corporation, 602 W. 52nd Street, New York 19. BLOWERS BALL-BEARING VARIABLE SPEED DRIVE belts and pulleys, $47.50 up. Reynolds Mfg. Co., 412 Prospect N. E., Grand Rapids, Mich. Toa cents ]>«r word liO wordi minimoBi;, bordert. No chare* for oanw and a4dr«M, %{ for prk« of i. Monty order or cbcck wMi c<yv.„ . ,. , „ d«t«; Monday noon pracsdinc publication d«««. I^Mtmt advmitins order* ind repUe ' — SHOWMEN'S TRADE R! New York 18, N .V. r to bos nuuibwi to: REVIEW. liOl ~ SITUATION WANTED YOUNG MAN, AGE 29, SINGLE, wishes position as assistant manager or operator (Penna. license.) Will travel. Available after Nov. 11th. Box 770, Showmen's Trade Review, 1501 Broadway, New York 18, N. Y. ASSISTANT MANAGER OR PROJECTIONIST: Twenty-five years experience in Scotland as owner, manager and projectionist. No family connections. Will go anywhere. S. J. R. Young, c/o McLeod, Intervale, N. H. THEATRE GAMES BINGO-DYE-CUT CARDS. 75 or 100 numbers— 2 Colors — $3.00 per thousand. S. Klous, c/o Showmen's Trade Review, 1501 Broadway, New York 18. FOR YOUR BINGO GAMES. Controlled or uncontrolled, die cut, play right, priced right. Samples on request. Premium Products, 354 W. 44th St., New York 18, N. Y. THEATRE SEATING CHAIRMAN SAYS BE SEATED in S.O.S. sturdy, comfortable low priced chairs; 472 Veneers, excellent $3.50; 300 Rebuilt American veneer back, spring cushion $5.75. Thousands others — send for latest Chair Bulletin. Dept b — S.O.S. Cinema Supply Corporation, 602 W. 52nd Street, New York 19. USED EQUIPMENT HOLMES 35-MM. PROJECTOR, 2,000 FT. CAPACITY, amplifier, speaker, lens complete, $375.00. Pair Holmes 35-nHn. projectors, synchronous motors, 2,000 ft. film capacity, amplifier, speaker, mounted on heavy pedestal bases, excellent condition, $965.00. Kodascope FS-ION 16-inm. sound projector, speaker, complete in one case, like new, $225.00. All 16-35 mm. production equipment bought and sold. The Camera Mart, Inc., 70 West 45th Street, »New York City. 'SIMPLEX REAR SHUTTER MECHANISMS, rebuilt, $251.55; Pair Holmes with Baby arc lamphouses, rectifiers, pedestals, etc., complete, rebuilt, $975.00; DeVry XD projectors, rebuilt complete, $550.00; Simplex 5 point pedestals, $110.00 pair; Pair new Super-Simplex mechanisms, used 17 hours, $875.00; Pair Brenkert Enarc lamphouses, rebuilt, $445.00. What do you need? Star Cinema Supply Company, 441 West 50th Street, N. Y. 19. HOLMES SWEET HOLMES STILL AVAILABLE at our low prices. Time Deals Too! Completely rebuilt Holmes Educator 35mm sound projectors, 2000' magazines, amplifier, speaker, lenses. Single outfit, $350.00; Dual $550.00 (formerly $695.00). Many other complete dual rebuilt outfits; DeVry Professional $595.00; Standard Simplex, Acme or SP $995.00. Dept b — S.O.S. Cinema Supply Corporation. 602 W. 52nd Street, New York 19. SHOWMEN'S TRADE REVIEW, 1501 BROADWAY, NEW YORK 18, N. Y. You are authorized to insert times in your classified section the following: n cash In the amount of For which I enclose □ check in full payment at the □ money order rates quoted awave Nome Street City . State