Showmen's Trade Review (Oct-Dec 1949)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000312
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

E-2 SHOWMEN'S TRADE REVIEW, November 12, 1949 (5^ No other retracting chair offers you all the advantages of the new American Bodiforin ketractor. It has the famed Bodiform back, scientifically contoured for comfort. Seat is full-upholstered, with spring-arch construction, and upholstery can be quickly replaced by custodian. Bodiform RETRACTOR can be used on any incline on the main floor, with companion Bodiform Chairs throughout the rest of your theatre. Consider the special features shown at right and compare with other retracting chairs. Whether you are planning a new theatre or reseating, write for full information about the great new American Bodiform retractor! Does not roll or slide. Seat is suspended from two "oilite" bearings on each side. Mechanism is silent, smooth, easy, long-wearing. Shifting of weight retracts chair — motion of chair back is co-ordinated with body motion. Minimum floor contact required. Mechanism is completely shielded. Clothing cannot be caught or soiled. Standards are sturdy, cast-iron design. Empty seat assumes % safety-fold position auto» motically, to make passing easier. Safer, too, in emergencies. Because retracting and folding mechanisms are at sides, space below is open for fast, economical housekeeping, effecting a big annual saving in labor. WORLD'S LEADER IN PUBLIC SEATING Grand Rapids 2, Michigan Branch Offices and Distributors in Principal Cities Manufocturers of Theatre, Auditorium, Transportation, School, Church, Stadium Seating, and Folding Chairs Laboratory tests simulate years of use. In one test the seat, fully loaded, is retracted hundreds of thouscnds of times!