Showmen's Trade Review (Oct-Dec 1949)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000327
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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SHOWMEN'S TRADE REVIEW, November 12, 1949 E-I7 ^17"ADLER REGULAR \\ i£NTINUOUS DA!U Cok-Cip (Trade-Mark) SAFETY LETTER THIRD DIMENSION" 2-TONE PLASTIC (Trade-Mark) Not "gone with the wind", but locked securely in the sign, safe against falling off or blowing off under any wind or weather conditions . . . that's the new 17" ADLER "Lok-Li>" SAFETY LETTER. Because of the unique design and integrally molded construction, this letter is automatically SELF-LOCKING on the frames, yet is easily and quickly handled in and out for changing. For big. bold headline display, this modern Adler 17". 2-Tone PLASTIC "Third Dimension" letter with the safety locking feature, is a "must" for any marquee or Drive-In sign. Furnished in briiliant red. green and blue fast colors and used interchangeably with 10" Plastic and 8"-10"-12"16"-24" Cast Aluminum letters, all on the same frames. Write for sample 17" "Lok-Lip" SAFETY LETTER and judge for yourself. . SSb BASIC PBESiMTS V*Ew!rT GRANGER BLANCHE FUR¥ VALERIE HOBSOH: iw BREATHTAKING TECHNICOLOR p?GULAP PRICES NOW IN EFFECT ADLER Exclusive REMOVAPANEL Odeon Hyland Theatre, Toronto, Canada, a modern, novel program display, 8 lines high showing 3 sizes oi Adler "Third Dimension" letters used interchangeably on "Remo va-Panel" Frames. (Patented) ADLER ALON'E HAS "REMO VA-PANEL" FRAMES — STRAIGHT OR CURVED — TO FILL LARGE OPENINGS OF ANY HESGHT OR LEfJGTH WITHOUT DIVIDER BARS. PERMITTING ALL MAINTENANCE ANYWHERE IN THE SIGN THROUGH -REMOVA PANELS", WITHOUT REMOVING FRAMES. ADLER SILHOUETTE LETTER CO. 3021e West 36th St.. Chicago 32 1451e Broadway. New York 18 CHICAGO . . NEW YORK . . TORONTO, CANADA , . LONDON, ENGLAND Covered by Patents Granted and Pending. Approved by Underwriters' Lab., Inc.