Showmen's Trade Review (Oct-Dec 1949)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000424
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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Below, listed alphabeticaHy by state, are all the trading cer}ters in the nation, together with the number of families and total combined circulation in each locality. IMPORTANT NOTE; To understand what these figures mean to you; (1) Multiply the circulation figure by 4. This is the accepted readership per copy, (2) Divide the number of families in your community into that figure. (3) This will give you the number of times each family will be hit with the PRINCE OF FOXES message. In most situations, each family will be reached from ten to twenty times within a five week periodl ALL THEY WILL BE WAITING FOR IS THE ANNOUNCEMENT OF YOUR PLAYDATE! Alabama Total Total Combined Trading Area Families Circulation Anniston 29,061 25,976 Birmingham \7 6,677 232,826 Decatur 21,730 11,081 Dotiian 58,805 20,928 Florence 40,096 22,619 Gadsden ... 34,954 22,393 Huntsvilie 30,350 10,111 Mobile 64,108 39,922 Montgomery.... 98,188 45,331 Opelika 14,289 12,069 Selma 36,525 11,974 Tuscaloosa 38,121 22,351 Arizona Douglas 9,190 9,764 Phoenix 72,896 96,192 Prescott 16,901 22,263 Tucson 21,440 46,618 Total Total Combined Trading Area Families Circulation El Dorado .... 44,064 14,957 Fayetteville . . . . . 30,493 11,607 70,147 23,253 Helena 14,402 5,790 17,287 3,578 17,108 12,146 Jonesboro 34,170 13,839 Little Rock 108,266 47,710 Paragould 1 6,974 6,424 Pine Bluff .... . . . 45,495 15,018 Texarkana . .. 58,621 22,057 Arkansas Batesvifle 14,059 1,956 BIytheville 29,797 15,285 California Bakersfield 38,030 113,044 Chico 15,094 33,255 El Centre 18,787 36,381 Eureka 16,668 37,695 Fresno 95,486 163,862 Long Beach 62,893 214,809 Los Angeles 731^830 2,591,639 Marysville 18,411 43,278 Merced .... 14,928 29,378 Oakland 180,666 500,071 Pasadena 109,856 321,264 Redding.. 13,037 28,164 Sacramento 82,184 184,371 Total Tofol Combined Trading Area Families Circulotion Salinas 20,056 62,889 San Bernardino . . 70,346 228,534 San Diego 90,192 270,776 San Francisco 266,354 1,032,912 San Jose 49,447 115,079 San Luis Obispo. . 10,228 31,281 Santa Ana 41,005 136,850 Santa Barbara .. 21,234 60,666 Santa Crur 14,972 47,188 Santa Rosa 25,251 67,244 Stockton 64,917 160,518 Vallejo 33,033 121,249 Ventura 19,058 56,746 Colorado Alamosa 10,351 5,205 Colorado Springs 18,888 24,544 Denver 166,436 260,127 Durango 12,531 7,375 Fort Collins 10,851 11,961 Grand Junction.. 28,446 26,746 Greeley 12,952 10,634 Pueblo 47,707 37,861 Sterling 7,445 5,282 Trinidad 15,216 7,790 Connecticut Bridgeport 577\A^ Danbury 13,808 Hartford 135,014 Meriden 23,249 New Haven 87,946 New London 1 9,407 Norwalk 14,223 Norwich 18,839 Stamford 28,498 Waterbury 38,147 129,5361 44,795 239,665 44,759 120,061 49,947 36,573 27,632 67,967 64,794 Wilmington 81,878 254,564 District of Coiymbia Washington 276,640 1,362,99 Florida Daytona Beach . . \6779 32,916 Fort Myers 10,364 11,884 Gainesville 16,162 20,032 Jacksonville 87,881 187,617 Miami 91,537 435,437 Ocala 9,898 10,334 Orlando 42,782 57,637 Pensacola 52,232 40,773 Tallahassee 34,142 28,178 Tampa 131,558 125,638 West Palm Beach 32,551 73,709