We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
YOU ASKED FOR IT
IF YOU ARE:
The long-awaited answer to a Showman's prayer! It informs fully and completely, and thoroughly demonstrates the creation of dynamic, ticket-selling ad campaigns.
A complete compendium of information, fully diagrammed and illustrated, covering the entire field of ad preparation from initial concept to final printing.
(81/2x1 1 inch pages
SOLID!
20 INFORMATION PACKED CHAPTERS
including:
Ad Construction • Approach & Appeal * Showmanship Sells • Headlines & Saleslines • Adjectives & Superlatives • Color Theory o Type: Its History • Typography: Us Use o Art & Illustration • Photoengraving & Reproduction Processes • >\musemenf Page • Food • Fas/lion • Cosmefics • Personal Slant • Adapting Theatrical Material • Budget & Sales Analysis * The Specialized Appeal • Institutional & Cooperative Advertising • Television & Selling
FULL-PAGE PLATES
LAYOUTS • DRAWINGS
AND DIAGRAMS! •
OVER 200 PAGES
Text embraces al phases of Showmanship in Advertising!
Advertising executive, copy writer, art director or artist, producer of advertising or entertainment, theatre manager, showman or publicity representative, radio or television producer, salesmanager or account executive ... or an/one whose job entails a knowledge of SELLING TO THE ENTERTAINMENT-CONSCIOUS PUBLIC . . .
THIS ONE BS FOR
ORDER YOUR COPY NOW
$750
THE EDITION IS LIMITED
Use the coupon to insure your reservation (A grand gift — why not order several?)
SHOWMEN'S TRADE REVIEW 1501 BROADWAY NEW YORK CITY 18, NEW YORK
ENCLOSED $ FOR COPY(S)
SHOWMANSHIP
Year after year the Industry's Best-Seller now in its Fourth and Final Printing! "THE ENCYCLOPEDIA OF EXPLOITATION" 10,001 tried and tested show-selling ideas $5. WHILE THEY LAST
IN ADVERTISING" @ $7.50. SHIP POSTPAID TO:
I Name
I
! Address .
I City. I
.Zone.
State
(No COD'S • In Canada add 25c • Foreign add 50c)
THE ANSWER TO YOUR CHRISTMAS PRESENT PROBLEM
Tell us who you wont to get a copy of this new book as a holiday present and we'll enclose a Christmas Card with your name on it when we send it out.
You Couldn't Selecf a More Thoughtful or Appropriate Gift