Silver Screen (May-Oct 1939)

Once the spell is broken tears won't bring him back! ■ . . ■ No girl need risk losing romance — when MUM so surely guards charm! HOW COULD IT HAPPEN? How could he write those heart-breaking words? After all his tender promises to love her always— how could he hurt her like this? There was no warning, except the coolness she had barely noticed— and too easily dismissed. But how significant it should have been for any girl in love! For when a man grows less attentive— distant— cool ...there is a reason. So often the girl who loses out has grown careless— has foolishly neglected to use Mum! Even fastidious girls make this mistake. They think a bath alone is enough when underarms always need Mum. They fail to realize that the freshness of a bath soon fades. A bath removes only past perspiration— never odor to come. That's why it's so important never to neglect Mum! Mum keeps you fresh all day. More women use Mum than any other deodorant. It's so pleasant ... so easy to use ... so sure to guard your charm! MUM SAVES TIME ! A pat under this arm —under that— and you're through. Takes only 30 seconds! MUM SAVES CLOTHES ! Mum is harmless to any kind of fabric— use it even after you're dressed. And even after underarm shaving Mum is soothing to your skin! MUM SAVES CHARM! Without stopping perspiration, Mum stops every trace of odor. Get Mum at any druggist's today. With Mum, you're sure underarm odor won't break the spell of your charm. Mum keeps you always fresh! SANITARY NAPKINS NEED MUM, TOO Don't risk embarrassing odors! Thousands of women always use Mum for sanitary napkins. They know that it's gentle and safe! SMART GIRLS MAKE A DAILY HABIT OF MUM Mum TAKES THE ODOR OUT OF PERSPIRATION for May 1939