Silver Screen (Jun-Oct 1940)

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Her Chic ' Frock Coat " invited His Look But Her Smile invaded His Heart • New Frock Coat of shepherd check, trimlittle waistline, flaring skirt, huge saddle pockets. Your smile is a priceless charm — it's You! Help guard its loveliness with Ipana and Massage! YES, a chic and charming costume can catch a man's attention . . . but it takes the spell of a lovely smile to hold him. For interest quickly fades to indifference if a girl lets her smile— her priceless, precious smile— become dull and lifeless ... if she ignores the warning of "pink tooth brush." What "Pink Tooth Brush" Means If your tooth brush "shows pink," heed the warning it gives and see your dentist immediately. He may find nothing serious. But often he will say that your gums are lazy, that the soft, creamy foods we moderns eat have denied gums the vigorous chewing, the exercise they need for health. He may suggest, as so many other dentists do, "More work for your gums— the helpful stimulation of Ipana Tooth Paste and massage!" For Ipana is especially designed not only to clean teeth thoroughly but, with massage, to help the gums to health. So every time you brush your teeth, massage a little Ipana onto your gums. The pleasant, exclusive tang of Ipana and massage tells you circulation is quickening in the gums . . . helping to make gums stronger, firmer, more resistant to trouble. Get a tube of economical Ipana Tooth Paste at your druggist's today. Start now with the modern dental . routine of Ipana with massage to help make your smile as lovely and attractive as it can be. IPANA TOOTH PASTE for June 1940