Silver Screen (Jun-Oct 1940)

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I'M FROM MISSOURI and Listerine certainly showed me!" says Mrs. Madge Purdy Van Cott, Jersey City, N. J. "I've been Co-ed, Trained Nurse, Mother . . . I know how Listerine fights infectious dandruff. IAt the University of Missouri, many of us co-eds used Listerine and massage regularly. We couldn't afford to neglect distressing dandruff flakes! . . . not with hundreds of glamorous co-eds in the swim for fraternity dance bids! What chance would a girl with dandruff have? 2 As a trained nurse, doing post-graduate work at a famous New York hospital, I first heard of the peculiar bottle-shaped bacillus, Pityrosporuni Ovale — nearly always found in high concentration in infectious dandruff conditions — and how important it is to keep this and other organisms under control. 3 Asa school nurse in New Jersey, I had the care of hundreds of children hi rural districts. Scalp examinations were part of my regular routine. Time and again I prescribed Listerine Antiseptic and massage . . . time and again I saw dandruff's scales disappear. Listerine, in Actual Clinical Tests, Beneficial in 76% of Infectious Dandruff Cases If you are plagued by dandruff, so often caused by germs ... if, in spite of everything you've tried, those distressing flakes and scales are still in evidence . . . don't waste any more time — start today with the famous Listerine Treatment. It is so simple ... so easy . . . you can treat yourself right in your own home! Simple, Delightful Home Treatment Just douse the scalp, morning and night, with full strength Listerine — the same Listerine which has been famed for more than 50 years as an antiseptic mouth wash and gargle. Then massage scalp and hair vigorously and persistently. You'll be delighted with the cooling, soothing, tingling sensation. Arid, think of it! . . . this wonderfully invigorating treatment is precisely the same as that which, within 30 days, brought about complete disappearance of or marked improvement in the symptoms of dandruff to 76% of the men and women who used it in clinical tests! Start Your Treatments Now So, if you've been fighting a losing battle against dandruff, don't give up hope. Above all, don't neglect what may be a real infection. Start right now with Listerine Antiseptic and massage. It's the treatment which has proved so useful against infectious dandruff in a substantial majority of clinical test cases. Lambert Pharmacal Co., St. Louis, Mo. 4 When I got married and my baby came, I knew how to help keep her scalp clean and healthy I have shown my husband how to guard against infectious dandruff, too. I give him a vigorous Listerine massage regularly. A slight dandruff condition he had at one time quickly improved. He's never without Listerine Antiseptic now. for June 1940 9