Silver Screen (Jun-Oct 1940)

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Sau Jit lAJitfi firfi ante Interesting and invaluable suggestions about perfume, the compelling language which whispers a message your lips would never dare tell By Mary Lee "Your dance partner will be inspired by fragrant curls," suggests Marjorie Reynolds, who always uses an atomizer for perfuming her attractive hair. Choosing the correct perfume for your particular type of personality is tremendously important. THE girl or woman who is unconscious of the power of perfume is unconscious of one of the most vital human senses, scent. It is as important a source of attraction as touch, sight or hearing. You who have gardens or lawns know the poignant emotion that warm breezes, heavy with lilac, magnolia or roses, stir. You know that the aroma of coffee or food wafting over the early morning air is stimulating and zestful, and you know that the first great breath of salt air, if you are a landlubber, arouses the instincts of the adventurer. Each has its own power to stir some sudden wish, hope or longing. And so with the perfumes that may be ours today, from tiny, inexpensive vials to luxurious works of art, and including the creamy lather of your favorite soap, your bath accessories and even your make-up. Perfume creates memories. It adds a glamour and emotion to little episodes. And perfume revives memories. "To have and to hold," is, indeed, the promise of every lovely accessory carrying a trace of fragrance. Judith Barrett, Venus from Venus, Texas, knows the lure of lovely perfume. She puts a spray or two on ears, neck and hair. I have never yet talked with a star but what when we touched on perfume she became enthusiastic and very talkative. At the gift seasons, such as Christmas and Easter, the stars are extravagant givers of perfume. And whom can it fail to please? With the stars, the preferences are as varied as their tastes in food. Norma Shearer, for example, is particularly sensitive to lilac, because she remembers the lilac bushes in her Canadian home as a child. Irene Dunne likes the scent of orchid, because once when she was beginning her career this exotic and reassuring fragrance saved her from a bad attack of stagefright. Gladys Swarthout, chic and charming, likes sophisticated imports. If you read "All This And Heaven, Too," you may recall that Mademoiselle Deluzy-Desportes used vervain, a variety of cultivated verbena, on handkerchiefs and her linen. Shortly, you know, you will see Bette Davis in the screen version of that story as the dramatic victim of circumstances, Mademoiselle D. Centuries have seen perfume play its dramatic part in the history of countries, peoples and individuals. You can witness the dramatic part it can play in your life today. For you will sense a reaction from the various perfumes you may use. Florals, as usual, are warm weather favorites. They seem appropriate; they are light, refreshing, lovely as a June garden. Then there are "blends," perfumes of many perfumes, as, indeed, they all are, that have a sudden exciting quality; there are those that lull and touch you as the hour of 14 Silver Screen