Silver Screen (Jun-Oct 1940)

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Silver Screen for June 1940 59 Find your most Becoming Powder Shade now and get it in my GRITFREE powder! /GRIT IN YOUR FACE POWDER CAN GIVE } I YOUR SKIN A HARSH, "POWDERY" LOOK!/ SOp&L The wrong shade of powder is a tragedy— but even the most becoming shade can raise the dickens with your appearance— if that powder contains grit! For powders containing grit can make you look older— can give your skin a harsh, "hard" look. Does a higher price mean a better powder? Don't be deceived! For even expensive powders often contain grit. Impartial laboratory tests showed many powders costing $1.00, $2.00, $3.00, and even more, contained up to 20.44% grit! But there is no grit in Lady Esther Face Powder. Day or evening, when you wear it, no harsh, "powdery" look will spoil your loveliness. For my powder will flatter you through busy hours with never a trace of grit to ruin its smoothness ... to spoil the perfect blending of your most becoming shade. The "Bite Test" will tell you. You have a laboratory right , in your own mouth! Put a bit of your present powder between your teeth! Be sure your teeth are even, then grind slowly. Your teeth will tell you if your face powder contains grit. Lady Esther powder passes the bite test with colors flying. It's GRITFREE— so smooth that it clings actually FOUR LONG HOURS. Pat it on after dinner, say at 8, and at midnight it will still be there, flattering you and your skin. Find Your One Luckiest Shade-Here and Now If you want to look your best at a party, a dinner, or a dance, you must have the right shade of face powder. Why guess, when you can be certain as to which is exactly the right shade for you, the becoming shade, the flattering shade! Find out right now! Write me— and I will send you 10 glorious new shades of my grit-free face powder (including my Champagne Rachel). Try all my shades —you'll be amazed to see that my beiges, dark rachels, light rachels, rose tones and my natural are so much more flattering than the equivalent shades of other brands you may have tried. From this complete range you will surely find the one shade that is made to order for you— the one shade that will make you look younger and lovelier! And because my powder is grit-free, it will never give you an ungroomed, "powdery" look! There is no finer, no higher quality powder in the world today— no lovelier shades. So mail the coupon now! * 10 shades FREE! * (You can paste this on a penny postcard) Lady Esther, (56) 7162 West 65th Street, Chicago, 111. Please send me FREE AND POSTPAID your 10 new shades of face powder, also a tube of your Four Purpose Face Cream. (Offer limited to one per family.) ADDRESS // youlive in Canada, write Lady Esther. Toronto. Ont.