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Wake up, Wallflower! Mum after your bath would have
Mum prevents underarm
MUM TAKES THE
or July 1940
odor. . . guards afterbath
T> RE ATHLESS expectations . . . dreams ±J of a wonderful evening . . . turned to dust! Why should it happen to a pretty girl like Jean? She bathed so carefully, chose her loveliest dress, started out so gaily. But she did forget Mum— she thought her bath would be enough! And now she's sitting out the dances. She's missed her chance for popularity— and she doesn't know why.
It's a mistake to believe that the bath which leaves you so fresh and sweet will secure your charm for the evening. Even the most perfect bath removes only perspiration that is past! Underarm odor can come after a bath, unless you prevent it. Why not make sure you never risk this danger? Make future odor impossible—-follow your bath with Mum!
ODOR OUT OF
freshness all evening
MUM SAVES TIME! Takes only half a minute! Just a pat under this arm, under that . . . and you're through!
MUM SAVES CLOTHES! Mum has the
American Institute of Laundering Seal as being harmless to fabrics. And even after underarm shaving Mum actually soothes your skin.
MUM SAVES CHARM! Without attempting to stop perspiration, Mum prevents underarm odor. With Mum, after-bath freshness lasts all evening. Women everywhere use Mum . . . yes, and men, too. Get Mum at your druggist's today. Be always welcome— make a habit of Mum!
FOR SANITARY NAPKINS— More women use Mum for sanitary napkins than any other deodorant. Mum is gentle, safe, dependable!
PERSPIRATION
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