Sponsor (Apr-June 1959)

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A APRIL 1959 40« ■ copy • S8 a ytar ..Helps ESSO Dealers Turn Prospects into ustomers...", says McConn-Erickson's Sy Go/d/s In the picture above, Sy Goldis, Broadcast Supervisor of IcCann-Erickson, discusses the breadth, scope and buying power of the astounding $23A Billion WSMpire with Ed Whitley of John Blair and Company. ccording to Sy, "WSM helps ESSO dealers turn prospects nto customers in the Central South." His contention that it is "impossible to cover the South without WSM" xplains why McCann-Erickson beams three daily editions f your ESSO Reporter, six days weekly, to the WSMpire. Want to turn the millions of prospects in America's L3th largest radio market into your customers? It's simple. See Bob Cooper or any Blair Man. I AND OPERATED BY THE NATIONAL LIFE AND ACCID HOW TO CLEAN UP SPOT'S PAPER JUNGLE sponsor digs into tinmaze of paperwork problems media men face in buying -pot WSM Radio Key to America's 13th Radio Market 50 000 Watts • Clear Channel Blair Represented Bob Cooper Gen. Mgr ENT INSURANCE COMPANV What an account man should know about air media Page 34 New Nielsen study sheds light on tv's summer video dip Page 36 One P. R. Man's Image' plan A SPONSOR spoofer Page 42