Sponsor (Apr-June 1959)

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
00015
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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who pack a D1CK COVINGTON punch Some radio stations call them announcers. At WITH, we call them personalities. The difference? First, experience — 110 years of it, and most of it on WITH. Second, approach — these men manage to put personal selling into even a transcribed commercial. Third, popularity — each has his own big band of fans that multiply during our 24-hour broadcast day. The result? PRO-fitable PRO-motion of your PRO-duct! Tom Tinsley, Pres. Radio Baltimore R. C. Embry. Vice Pres. National Representatives: Select Station Representatives in New York. Philadelphia, Baltimore, Washington Clarke Brown Co. in Dallas, Houston, Denver, Atlanta, New Orleans McGavren-Quinn in Chicago, Detroit and West Coast Ohio Stations Representatives in the state of Ohio SPO.NSOR • 4 APRIL 1959