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BUYING DETROIT AND SOUTHEAST MICHIGAN?
YOUR BEST BUY IN MICHIGAN IS NOW A BETTER BUY THAN EVER!
NEW
TOWER!
tallest TV tower in southeast Michigan
NEW
POWER!
blanketing an even larger area with a powerful signal
NEW
AUDIENCE!
wxyz-tv adds new viewers running into the hundreds of thousands
NEW
COVERAGE!
wxyz adds scores of suburbs, towns and cities
Now transmitting from the heart of America's fifth market . . . center of Southeast Michigan's population shift!
This huge 1 ,073 ft. tower permits WXYZ-TV to blanket a larger area than ever with a powerful signal . . . adding hundreds of thousands of viewers to its coverage area! now WXYZ-TV serves more people, better!
BROADCAST HOUSE— 10 Mile and Northwalcrn, 14 milct norlhwat of central Dcfroif
WXYZ-TV
CHANNEL DETROIT i
Represented Nationally by BLAIRTV
::
NEWSMAKER of the week
For 31 years, the Don Lee Network has operated on the W est roast as a distinguished program sonrre fostering such talent as Pat Weaver, Horace Heidt. Kay Thompson. This past week it was bought by ABC, which plans to retain Don Lee programs to serve current affiliates and beckon to neic ones.
The newsmaker: Edward J. DeGray, v.p. in charge of ABC's Radio network, signed his long-time hope into reality in negotiations (for an undisclosed, reportedh token sum i with John Poore, v.p. of RKO-Teleradio Pictures. Inc. ABC bought: six 15-minute newscasts daily; take-over contracts on the sold-out news shows: time clearance on 34 Don Lee stations. ABC's reason for buying: expand program service to its Western stations, attract new affiliates. Don Lee's reason for selling: adhere to a Booz. Allen. Hamilton edict to dispose of the declining profit propertx. I It still owns former key network stations KHJ. Los Angeles, and KFRC. San Francisco. I The transfer, effective 26 April, marks the end of radios oldest ll()2<">i and largest regional network. \ new problem: shows ma\ be disputed in eight major markrt-. sa\s DeCra\. where Don Lee stations wont want to relinquish to ABC outlets. But, "'out first
obligation is to our affiliate*.
„. . . . F.duarJ J. DeGray
I his means the shows at con
v.p. of RKO-Teleradio Pictures, Inc. VBC bought: six 15-minute
tracts' end undoubted!) will go to VBC stations, with the network
thus strengthening it sales and coverage position.
VBC bought the package to serve station* a* well as clients. *a\* DeGray. "We want to cover a* much of the I . S. as possible, and we want to have >|>lil lineups which clients seek in the West, He and hi* staff will develop special sectional sale* packages within the next in to (id (fins. The mechanics <>f programing and operations will l>e absorbed l>\ \I!C"* Pacific Coasl Radio network.
VBC salesmen will also sell fntermountain Network time periods as 41 station* in I lie chain affiliated with VBC earlier this month. Speed) expansion in coverage and affiliation is expected to be fi\ poed even more when \l'>< reportedl) will align with the Vrizona Network.
With these moves, DeGra) is bringing into full circle the experience lie'* acquired in broadcasting. He started in the accounting department al CBS in L940, ha* since moved to station management, spot, co-op and special program sales. He joined VBC Radio station relations in 1955 and was elected a vice president in 1()">7. ^
*l'ci\*ni;
4 APRIL 1959