Sponsor (Apr-June 1959)

Page scan 00019 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
00019
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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The famous I Already signed up for a FIFTH year on NBC-TV by General Foods Corporation and The Borden Company, through Benton & Bowles, Inc., now available as Brave Stallion for your profitable sponsorship. The adventure series about a black stallion that . . . lassoes a whopping 64.1% average share of audience (Nielsen, July-Dec, 1958) at a $1.70 Cost Per Thousand (Jan.-Deo, 1958) ropes off an impressive 17.8 rating (Nielsen 4-Season Average, Oct., '55 through Jan., '59) on NBC-TV, Saturdays, 11-11:30 A. M. BRAVE STALLION will corral a loyal all-family audience in your market . . . available right now! For a sure thing, wire or phone PLaza 5-2100 collect. INDEPENDENT TELEVISION CORPORATION m JtAfllSAH '"""' NFW VORK ■>■> p I 1 7 1 "-■"""