Sponsor (Apr-June 1959)

Page scan 0001063 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
0001063
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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graining breaks down in air media: Tv lU-Star Golf Program S 500,500 Time 889,500 Promotion 100,000 k.i'm. $1,490,000 Radio Milwaukee Braves rOTAL S 212.(11111 Miller nun ilie rights t<> the Braves lnnadeaM inn 11 -lations in Wisconsin, Michigan and Minnesota) and subcontracts one-third of each game to Clark Oil and P. Lorillard. Miller' tried-and-true tactics foi merchandising the Braves include scoreboards at retail outlet-., liberal supplies of season schedules I including 1 1 ee mats i" newspapei 1 . Bui merchandising golf invoh es an entirel) differenl Bel ol tactics "I lie entire i ampaign, Baj advei tising ami sales promotion directoi I ililie Ball, "is aimed at a qualitative audience, specificiall) the audience that does nol Btaj In. me to !"• mi Died. \\ hen we went into thi thing we were under no impression that tve i I'lfdsr turn /" page 76 i INSIDE DOPE on sandtrap outcome gives Neal Belletti ammunition to hold customers for another round at Louis' on W. 48th St., N. Y. C. !••*•»