Sponsor (Apr-June 1959)

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
0001073
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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he television picture in Houston... KHOU-TV (Formerly KGUL-TV) . . . ic's a new name to go with a new look . . . newscasts tripled and a Washington News Bureau . . . exciting news personality Larry Rasco . . . Houston's first noon news and only woman's show . . . intensified, talk-creating promotion. And construction is now underway on a striking new studio plant . . . designed to be a showcase for television in the burgeoning Houston market. Another Corinthian Station on the move in a market on the move . . . represented by CBS-TV spot sales. rV Tuls.i • KHOU-TV Houston • KXTV Sacramento •NX'ANH & VC'ANL TV Fort Wayne • WISH £ Wis! 1 TV huiurupolis sponsor • 27 JUNE 1959 49