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the client's marketing and merchandising problems, hi^ need for maximum exposure al a minimum cost, his constanl drive to improve hi> competitive position.
Here at SSC&B we arc proud that each <>! our senior t\ supervisors Has either written, directed or acted in (or managed a combination of l\\<> or all three of these backgrounds) literalK hundred-, of shows that appeared "ii the stage, radio or tv itself. But todaj we find we must blend the businessman with the former writer. director or actor.
We have always believed at SSCM! that the t\ producer assigned to a given account should supervise the show a well as the commercials which pa) for it. In this way, we think were hetter able to integrate the billboards, the lead-ins. possible star-spoken endorsements and straight commercial messages. \ml because so high a percentage of our clients" inone\ goes into t\ operations packaged b) either the successful independents or the networks, once again the "agenc\ man" must he a husinessman a skilled negotiator, a champion for his client's interests.
loda\. with so main t\ shows having multiple sponsorships, the agenc) t\ producer ha to use a slide rule ,1often as a zoomar lens to achieve his over-all objectives. These are the
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equal creative and business
a 1 1 ilil \
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benchmarks we look for in the t\ agency man we would like to hire: 1 i a firm belief in his client, his clients product, his agenC) and himself: 2 1 a fierce desire to help the client sell his product: >i the wish to express himself through this particular advertising medium: h the ability to look and listen objectively. &
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in the Detroit Area!
The only full power twins in the market . . . CKLW radio featuring Million Dollar Music . . . CKLW-TV featuring Million Dollar Movies . . . are sure to succeed in selling your products in this great market. Great power and programming combinations that are at the head of the class.
; GENERAL OFFICES
• GUARDIAN BLDG. • DETROIT 26, MICH.
ROBERT E EASTMAN t CO . INC. J E CAMPEAU YOUNG TELEVISION CO« Natl Bad.o »«p Pr*«.d»m Noil TV Rep
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SPONSOR
27 junk 1959
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