Sponsor (Apr-June 1959)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

most? the client's marketing and merchandising problems, hi^ need for maximum exposure al a minimum cost, his constanl drive to improve hi> competitive position. Here at SSC&B we arc proud that each <>! our senior t\ supervisors Has either written, directed or acted in (or managed a combination of l\\<> or all three of these backgrounds) literalK hundred-, of shows that appeared "ii the stage, radio or tv itself. But todaj we find we must blend the businessman with the former writer. director or actor. We have always believed at SSCM! that the t\ producer assigned to a given account should supervise the show a well as the commercials which pa) for it. In this way, we think were hetter able to integrate the billboards, the lead-ins. possible star-spoken endorsements and straight commercial messages. \ml because so high a percentage of our clients" inone\ goes into t\ operations packaged b) either the successful independents or the networks, once again the "agenc\ man" must he a husinessman a skilled negotiator, a champion for his client's interests. loda\. with so main t\ shows having multiple sponsorships, the agenc) t\ producer ha to use a slide rule ,1often as a zoomar lens to achieve his over-all objectives. These are the Ifen of equal creative and business a 1 1 ilil \ A benchmarks we look for in the t\ agency man we would like to hire: 1 i a firm belief in his client, his clients product, his agenC) and himself: 2 1 a fierce desire to help the client sell his product: >i the wish to express himself through this particular advertising medium: h the ability to look and listen objectively. & TkTWOmwtfM/^ in the Detroit Area! The only full power twins in the market . . . CKLW radio featuring Million Dollar Music . . . CKLW-TV featuring Million Dollar Movies . . . are sure to succeed in selling your products in this great market. Great power and programming combinations that are at the head of the class. ; GENERAL OFFICES • GUARDIAN BLDG. • DETROIT 26, MICH. ROBERT E EASTMAN t CO . INC. J E CAMPEAU YOUNG TELEVISION CO« Natl Bad.o »«p Pr*«.d»m Noil TV Rep <m SPONSOR 27 junk 1959 "'I