Sponsor (Apr-June 1959)

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
0001079
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Which of the following words describes each of these radio stations: Lively? Dull? This special qualitative survey, prepared by PULSE, found WWDC to be the most "radio active" station in the Washington, D. C. area. The results have us doing handsprings — strictly in character! It goes to prove that when you're "the station that keeps people in mind," they keep you in mind too. And they're not apt to forget your advertisers. WWDC 74.2 4.0 21.8 Sta.A Sta B Sta.C Sta.D Sta. E Sto.F Sta.G Lively 69.3 18.4 34.8 12.0 24.4 44.4 52.7 Dull 6.5 5.6 5.4 6.6 5.3 9.8 4.0 't Know 24.2 76.0 59.8 81.4 70.3 45.8 43.3 All figures indicate percentages Radio Washington WWDC REPRESENTED NATIONALLY BY JOHN BLAIR & CO. SPONSOR • 27 J INK 1959 35