Sponsor (Apr-June 1959)

BEST •• SPOT> >•; * BUY IN SAN ANTONIO! The unchallenged market leader ... by PULSE ... by HOOPER . . . and used by the following advertisers: Air Transport Assn., Alemite, Alko Seltzer, American Machine & Foundry, B-C, Bayer Aspirin, Bayer Nasal Spray, Ben Gay, Bexel Vitamins, Blondex, Blue Bonnet Margarine, Borden's, Bowman Biscuit, Bristol Meyers, Budweiser, Busch-Bavarian, Camel, CamphoPhenique, Cannon Mills, Cardui, Champion Spark Plugs, Chef Boy Ar-Dee, Chevrolet, Chrysler, Coca Cola, Coldene, Conoco, Coppertone, Cudahy, Eastern Airlines, Edsel, Energine, Eveready Batteries, Falstaff, Florists Tel. Del. Assn., Ford, Greyhound Bus, Gulf Oil, Hamilton Watches, Hit Parade, Hormel, Italian Swiss Colony, Kent, L & M, Lance Products, Lever Bros., Lucky Strike, Magnolia Petroleum, Mercury, Mexsana, Mistol, Mum, Murine, My-T-Fine, National Biscuit, Newport, Oasis, Old Gold, Oldsmobile, One-A-Day, Pall Mall, Pacquins, Penetro, Pepsi Cola, Peter Paul Candy, Plough Inc., Portland Cement, Praise, Prestone, RCA Victor, R-C Cola, Ralston Purina, Rayco, Readers Digest, Revlon, Roma Wine, Schlitz, Seaforth, Sears Roebuck & Co., Silk N Satin, Sinclair, Silver Dust, Silversmiths Guild, Sioux Bee Honey, Sollice, Squirt, Sterling Drugs, St. Joseph's Aspirin, Texoco, Time Magazine, Top Value Stamps, Treesweet, Trig, United Fruit, Wildrool Cream Oil, Winston, Winter Pears, Wolf Brand Chili and others. How about YOUR next schedule? See your KATZ AGENCY REPRESENTATIVE JACK ROTH, Manager P. O. Box 2338 San Antonio 6, Texas I National and regional buys in work now or recently completed SPOT BUYS TV BUYS The Procter & Gamble Co., Cincinnati, is going into top markets starting in July with schedules for its line of detergents. The estimate is that ahout 70 markets will be used. Prime time minutes are being slotted, with frequencies varying. Spic & Span and Zest schedules run for 52 weeks; Dreft and Oxydol for the P&G contract year. At Young & Rubicam, New York. Jack Ostrow and Don Procter buy on Spic & Span; at Benton & Bowles. Jack Scanlan's on Zest; at Dancer-Fitzgei aid-Sample. Lyn Salzberg and Abe Buten~k\ are on Dreft, Jay Walters and Gary Boyle are on Oxydol. On the other hand, the latest report is that P&G's big expansion for its Mr. Clean may have come to a stand-still. Reports from Chicago indicate they will cancel all davtime tv spots for this product, and in some markets, nighttime: will then go into davtime network. At presstime, however, this buy could not be confirmed either \ ia networks or the agency, Tatham-Laird. Colgate-Palmolive Co., New York, is kicking off new schedules for its Genie. The schedules start in July, getting into full swing in the household cleaner battle. Minutes and 20"s are being placed, and the frequencies depend upon the market. The buyer at Street & Finne) in New York is Elenore Scanlan. Brown & Williamson Tobacco Corp., Louisville, is testing t\ for the first time, on short-term schedules in about eight markets. I he advertiser is Inning minutes in and around sports shows in it> six Midwest markets. The schedules, due to begin 2o June and run through 6 September, will be in one and two-week flights. The Inner is Virginia Russett, the agencj is Keyes, Madden X Jones, Inc.. Chicajio. RADIO BUYS Cities Service Co., New York, is initiating its second summer Bight in July, with two more to follow, for its gasolines and oils. Starting dates vary, the mid-wesl schedules starting first. Dan Kane at Ellington & Co., New York, has purchased traffic hours, minutes during the week. I.D.'s ovei weekends. Frequencies depend upon the market. Duffy-Motr Co., Inc., New York, continues to expand it> toting foi \M and I'M fruit juices. The latesl markets arc in Providence and Ft. Wayne, and the schedule starl 29 June for an undecided period. Minute announcements during daytime periods arc being placed, with frequencies varying from market to market. The buyer i> Steve Suren: the aneiic\. SS< M>. New ^mk. SPONSOR .it m: L959