Sponsor (Apr-June 1959)

Page scan 0001084 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
0001084
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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K KY. VIRGINIA ARB Shows wlos-tv FIRST in the Carolina Triad! I in Weekly Circulation. ARB, March tabulation shows WLOSTV reaches 316,480 unduplicated homes weekly; 28% more than station Y, 61% more than station Z. with 7 out of the top 10 programs in the entire Carolina Triad! FIRST in Daytime TV. "American Bandstand" delivers more homes, (60,200 average), than any other daytime program. FIRST in Night Time TV. "Maverick" delivers more homes (121,400 average) , than any other night time program. FIRST with movie audiences. WLOS-TV's movies are the highest-rated in the March ARB report. O-o-o-p s... Almost FIRST Station Share-Homes-Reached Sign-on to Sign-off Station Y 39.5% WLOS-TV 37.7% Station Z 22.8% Just watch for the next rating report! MORE FIRSTS ARE ON THE WAY under WLOS-TV's progressive new ownership and management . . . working always to provide the tops in entertainment and audience! ASHEVILLE, N.C. NORTH CAROLINA SPARTANBURG, GREENVILLE, s*c« S.C. SOUTH CAROLINA WLOS-TV towering new force in Southeastern TV Unduplicated ABC in Asheville • Greenville • Spartanburg WLOS AM-FM Represented by: Peters, Griffin, Woodward, Int. Southeastern Representative: James S. Ayers, Co. 60 SPONSOR 27 JUNE 1939