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will send to stoics COD) for local H
and radio spots. Agency: 1)1)15. • General Life Insurance Co.'s
first major, national advertising campaign, will be keyed with NBC Radio's Monitor. The promotion will run for 13 weeks beginning 29 August and an additional L3 weeks beginning 2 April, I960.
Tnisa -n* data: Gillette Safet)
Razor Co. is gathering some 200 of its executives and sales staff at meetings during the nexl two weeks to map out plans for their L959 World Series campaign, marking the 21st consecutive \eai the games will be sponsored l>\ Gillette . . . Armstrong will launch a major promotion for shoes using its Fibercork insole material. 8 Juh on Irmstrong Circle Theater (CBS TV I. The cork com
pan\ will send kits to retailer thai tie-in with the commercial . . . B. T. Bahhitt is moving from free subwa\ rides, to I .S. Bond via its support of the "Own \ Bit of \merica" campaign. Coupons from Bab-0 will be redeemable for I .S. Savings Stamps.
Ml aboul personnel: J. Charles
Derrick, to directoi ol advertising
for the Siroh Brewer) Co. . . . Melv in It i i ii Iki ti in. to American Home I 'i oducts Corp. in an execul i\ e capa :it) ... Charles Vllis. to \ .p. in charge ol sales foi the VlcCulloch Corp., Los Angeles . . . Norman Matheson, to director of sales. (Huett. Peabod) & Co. . . . Lewis Raskin, to national sales m ni ei ol
ColorformSi Norwood. V ,|.
AGENCIES
Agency appointments: Hudson
Pulp and Paper, consumer products, billing $1.5 million, from Norman. Craig & kuiumel to Grey . . . Northam Warren Corp.'s Pegg) Sage and Odorono lines to Ellington «54. Co. . . . Delaware \ alle \ I o) Dealers Associates to Elkman Co., Philadelphia . . . Taylor Biscuit to Bennett. Raleigh, N. ('.. . . . Dial Finance to W. B. Doner. Chicago . . . The Perfection Co. to Murray-McCarthy & Associates. Denver.
On the merger front : Hirsh. Tamm & I II man and Ridgwa) will met ■■• on I August, forming Ridgway-Hirsch, St. Louis.
Ne\\ agency: Charles Collins, formerly ol Welch, Colli,, & Mirabile, will join with Jamea I '■ Rogers Associates to form Rogers «X Collins, Baltimoi e.
Opening llollvuood offices: Parkson Advertising, New York, with Don Blanharl heading t\ productioni and the Getschal ( lo., New ^ ork.
New name: Wentzel, Wainwright, Poistei & Poore, Chicago, to Wentzel & Fluge.
Personnel moves: James I*. W il
kc son ami Edward I.. Bond. Jr..
pn imoted to senior v.p.'s at Y&R . . . William Fisher to v.p. and direct > of broadcast programing, Gardner, St. Louis . . . John Bilker to Portland office, Botsford, Constantine & Gardner . . . Carl Sigler to Wentzel \ Flime. ( 1 1 i " . i •_■ < • .
FREDDIE THE FREELOADER FAN CLUB greets Red Slcelton and wife at Johnsons Wax plant, Racine, Wis., where Skelton put on performance for employees of CBS TV show sponsor
A 'HARTFUL' OF THANKS from William Hart (I), WLBZ-TV, Ba-gor, goes to Mayor John Barry for naming him "salesman of the year" at Sales Exec. Club awards dinner
SPO\M)K • 2. JINK 1959
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