Sponsor (Apr-June 1959)
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More on agency personnelities :
McCann-Erickson senior v. p., C. Terence ('hue. to the board of directors . . . Jacqueline Da Costa lo media service superviser at Bates . . . Donald Leonard, media director, Fuller & Smith & Ross ... Ed Hawkins, merchandising directore, Lennen Si Newell . . . John B\ throw, creative director, EWR&R, Philadelphia . . . Robert Finnegan, director of media and research. Bresnick . . . Jerry Grollard. marketing directoraccount executive, Miller, Mackay, Hoeck & Hartung. Seattle . . . Thomas Swick and Alfred Sanno to associate media directors, McCann-Erickson . . . Gerard Viola, v. p.. National Export Advertising Service . . . Roger Eaton, account executive, Dunshee, Denver . . . Jack Partington, tv producer, SSC&B . . . Camille Muscarella, timebuyer, Clinton E. Frank. Chicago . . . Harry Omnicide, formerly v.p. in charge of CBS network programs, to senior v.p. and member of the board of directors. SSC&B.
FILM
The mutual dependence of U.S. and English tv film companies was pointed up last week by ITC's move to standardize its corporate image in both countries.
Henceforth the ITC initials will refer in affiliated companies on both -ides id the ocean and the same logotypes will also be used.
In the U.S. the initials ITC refer to Independent Television Corporation, and in England they now signify Ini hi porated Television Co. Ltd.
Sales: Screen Cems reports renewalon Rescue H b\ Mile Laboratories via Ceolfrey Wade Advertising foi Seattle, Spokane, Portland, San Francisco, Los Angeles and Sacramento, and li\ West End Brewing Co. through
I )o\ |e I >ane I if] nhaeh in New ^ oik State markets: station renewals include WGN-TV, Chicago; KEY-TV, Santa Barbara; M) VI -T\ . Albuquerque; KLZ-TV, Denver: \\ BTV, Charlotte; WBRE-TV, Scranton; W TOPl\. Washington: KFSD-TV, San Diego; WTVJ, Miami andWLOS-TV,
\-lie\ ill*'.
The station as syndicator: \\ PI Vs
Cold War-Berlin Crisis documentary reported sold to 50 stations with these 23 latest signers: KMMT-TV, Austin: KOOK-TV, Billings: WW TV. Cadillac; WBTV, Charlotte: WHSL-TV, Chico; KKTV, Colorado Springs: WBNS-TV. Columbus: KVAL-TV, Eugene; KIEM-TV. Eureka; WBTW . Florence; WKJG-TV, Ft. Wayne; WFMY-TV, Greensboro: WATE-TX . Knoxville; WBES-TV. Medford; KMID-TV. Midland; KPHL-TV, Phoenix: WCSH-TV. Portland: KCTV. San Angelo; KELO-TV, Sioux Falls; WTHI-TV, Terre Haute; WTOL-TV. Toledo: KWWL-TV, Waterloo, and KIMA-TV. ^ akima.
International sales: Fremantle International reports sales in Mexico of Twentieth Century, O.S.S., Decoy, The Big Story and Foreign Intrigue; in Itah. of Perry Mason and Twentieth Century: and of other sales in Japan. France, Great Britain. Belgium, Germany. Denmark, Switzerland. Australia, and Bermuda: of these, the Twentieth Century sale in Mexico to a sponsor. Asbestos de Mexico. S. A., through Publicidad General, is said to be the first sponsorship there of a U. S. network public service series.
Production: Fred Briskin will become an independent producer with a long-range tie to Screen Gems. He will simultaneously remain a production executive of Screen Gems for a period of time.
Promotion: Duncan Renaldo and Leo Carrillo of Ziv's Cisco Kid will attend the Canadian National Exhibition this fall . . . Bernard L. Schubert will screen its Counterspy series for former U. S. intelligence agents . . . W \P>(M\ budgeted a record SlO.OOO and W PIN -pent $18,000, earl, for promotion in connection with the move of Sea Hunt to their respective stations in New York . . . Narrator John Newland and producer John Young made personal appearances
last week to launch \P>(. films' One Step Beyond on the CBC . . . Earn Harmon Picture merchandising <livision reports K*o licensees Franchised For Bozo the Clown items.
Trade notes: The New York branch of SAG lasl week unanimousK \ oted to rejeel a producer s coun
ter-bargaining offer for extras' rates and conditions . . . 1ST A International reports 200 stations are expected to carr\ its gratis 30 minute Passport to Glamour on the Cannes festival.
Commercials: Prizes and commendations for L.S. commercials at the Cannes festival included the following: Second Prize for animation under 60 seconds to Anderson Splitting Peas, made by Goulding-ElliotGraham. New York, via Bryan Houston: and these seven brands won special commendations: Coty's French Spice. MPO for BBDO: Dial SoapHobo Mysten. Cascade, for Foote, Cone. Belding; Zest's Girl in Pool and also its Slide, both Peter Elgar for Benton & Bowles: Chesterfields Song of the Cowboy, Filmways for McCann-Erickson: Charmin Tissues' Charmin Baby. MPO for CampbellMithun: Calling Stag Beer's Goldfish b) Edward H. Weiss Advertising, Chicago I no producer credits I ; Lestoil's Penetrating ^gent, Robert Lawrence for Jackson Associates . . . Music scoring for W oolite and LasticLife commercials completed h\ Music Makers for Charles W . Hoyt
Strictly personnel: James Thrash
named CBS Films Atlanta manager . . . Jerry Schnitzel of Robert Lawrence to speak on t\ film at International Design Conference at Aspen, Colorado . . . Harvey Chertok promoted to manager of NT \ merchandising department . . . Jeff Davis. southern Bernard L. Schubert sales manager, a candidate for national V.p. of the I . S. Junior Chamber of Commerce . . . George Faber named
llolKw I publicit) director of LBS
Films . . . \\ . Hal Davis joins Regis Films as eastern salesman.
NETWORKS
NBC TVs latest poll on color, taken among BOO homes in five cities on fi>e tint-telecast shows, disclosed the average rating among color homes as .'iO.l vs. I(>.') in black-and-white homes.
The cities in the stud) : Boston,
Chicago, Omaha. Philadelphia and
Milwaukee.
\dilcd notation 1>\ networks: when color i on, more sets are turned on in color homes and more viewers are
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